BtoBet Has Announced A Partnership with BetXperience, a Nigerian Betting Brand

Btobet, in partnership with STM Gaming Africa, announced that its brand has signed an agreement with Nigerian betting company BetXperience to provide the Neutron 3 platform to power its betting stations and online platforms

Btobet will integrate the Neutron 3 platform to “leverage the digital transformation characteristics of the local Nigerian market from retail to online gambling”. Covering 65 different sports, the brand is expected to boost the BetXperience brand and help provide a complete sportsbook with odds on over 25,000 events per month.

At the same time, the sportsbook will also complement a portfolio of options such as online and live casinos, as well as select virtual sports. Sabrina Solda, CMO of Btobet, commented:

We are excited to announce our partnership with BetXperience. The Nigerian market is one of the most advanced in the development of online channels. However, retail remains the most dominant channel. BetXperience’s approach strikes the right balance, with all channels connected to each other, and players can place bets on any channel or device according to their preferences. We will ensure that BetXperience’s strategy is supported and developed to make it a reference point for the local market.

Under this partnership, Btobet promises to bring the BetXperience marketplace to a wide range across Africa. Expressing confidence in the collaboration between the two brands, BetXperience Director Gideon Odushola said:

At Btobet, we have found an ideal technology partner to power all our brands and channels. For us, a true omnichannel approach is the most fundamental, as this approach not only provides the best betting experience for our players, but also provides us with cross-selling and retention opportunities. I am sure it will be a fruitful long-term relationship.

Source: iGaming Business

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