1xBet at BiS SiGMA South America 2026: 1xPartners unlocks new strategic opportunities in the Latin American market
From April 6 to 9, São Paulo will become the continent’s iGaming capital as it hosts the prestigious BiS SiGMA South America 2026 exhibition at the Transamerica Expo Center. The key regional event will bring together over 18,500 delegates, including representatives of leading providers, regulators, CEOs of international companies, and top experts in affiliate marketing.
Latin America is one of 1xBet’s priority markets, which is why it will be at the centre of business activity at BiS SiGMA South America 2026. The brand’s Strategic Advisor, Simon Westbury, will participate in a panel discussion on the industry’s most pressing topics. The company will also organise a booth, serving as a platform for networking, sharing insights, open dialogue, and closing deals.
1xBet effectively combines international experience with an understanding of the regional context. All of its products are adapted to the needs of Latin American players, including payment solutions, customer support, and interface localisation. The brand is particularly active in the Brazilian market, where its recognition is steadily growing through partnerships with esports organisations, such as MIBR’s VALORANT team, and the Yaguarete Fighting Championship MMA promotion.
1xBet offers exclusive opportunities for affiliates looking to start working or scale their operations in a fast-growing region with high business activity.
Transparency, engagement, and unlimited potential: Key iGaming advantages in Latin America
The global betting company 1xBet conducted a comprehensive study, surveying representatives of the region’s leading operators, industry experts, and regulators. Respondents rated the current regulatory control system at 7-8 out of 10, one of the highest scores worldwide. At the same time, 41% of experts rated communication with regulators positively.
Latin America has established a fair and transparent regulatory infrastructure for the iGaming market, creating a favourable environment for all participants. Local auditors are leading in the adoption of AI and other innovative technologies, while operators emphasise their readiness to develop a culture of responsible gaming.
All these factors make Latin America a highly attractive region for affiliates, arbitrage teams, media buyers, and other iGaming professionals. However, for a successful start, it is best to work with a trusted platform that has earned user loyalty and understands the local context.
1xBet offers such an opportunity through its program, 1xPartners. It has been on the market for over 10 years and has more than 500,000 partners across 150 countries. Participants have access to flexible commission models, including CPA, RevShare, and Hybrid.
The 1xPartners personal account features comprehensive analytics and detailed statistics updated in real time. Partners also receive access to a convenient API that integrates seamlessly into their workflows.
All marketing materials, including the creative library, are developed with the regional context in mind and are fully localised. For example, football is popular across all Latin American countries, but in Brazil, there is also a strong interest in esports tournaments. Basketball is popular in Argentina, tennis in Chile, and volleyball in Peru.
Understanding the regional context helps 1xPartners affiliates achieve the highest conversion rate from registrations to deposits. However, adaptability goes beyond the creation of creatives and other marketing materials. The affiliate program supports over 250 payment methods, including systems from local providers such as Pix, which is widely used in Brazil. The combination of global experience and effective regional product localisation allows for highly effective promotional campaigns that capture players’ attention.
To learn more about the specifics of the iGaming industry in Latin America and prepare to launch operations in this region, visit BiS SiGMA South America 2026. 1xBet will be present at booth K176, serving as a hub for productive networking.
To complement the business agenda, the 1xBet team will host several interactive activities, as well as giveaways of branded merchandise and grand prizes – an Apple MacBook Air 15″ laptop and an exclusive LV x The Darjeeling Limited Keepall 50 bag. There will also be a bar at the booth offering signature cocktails.
1xPartners is not just an affiliate program but an important part of the global 1xBet brand’s ecosystem, which has deep expertise in the iGaming industry and knows how to build a successful business in Latin America.
