The leading iGaming group has launched a fully localised version of its PlayUZU brand in a fast-growing market, supported by a big-budget TV advertising campaign
SkillOnNet, the award-winning operator and online casino platform with some of the biggest brands in the European market, has debuted its powerful PlayUZU brand in Mexico after obtaining a license in the fast-growing market.
The online casino launch is a fully localized version of their Spanish casino, which has proven to be very popular in Spain, as well as in other markets in Latin America.
PlayUZU offers the same Fair Casino that has made its sister site PlayOJO a household name in regulated European markets, with no wagering requirements whatsoever and other unique features such as OJOplus, which cashes back in real-time on every bet won or lost.
PlayUzu’s arrival in Mexico is supported by localized digital marketing that includes social media and influencers along with a big-budget TV advertising campaign.
Following the success of PlayUZU in Spain, SkillOnNet has set its sights on Spanish-speaking markets in Latin America, ensuring that local payment methods and the right local games are available from day one.
Given the importance of video bingo games in Mexico, PlayUZU will also capitalize on the popularity of the format by introducing a fully localized P2P bingo product.
Focusing on its ”casino only” approach and not ”sports betting with an added casino”, SkillOnNet offers a special casino experience that positions PlayUZU differently in the market as a gender-inclusive brand for the mass market that aims to become the default destination site for casual players.
Maor Nutkevitch, Director of Corporate Development at SkillOnNet, said: “We are delighted to debut in the Mexican market.
Following the success of our Spanish- and Portuguese-speaking brands PlayUZU and BacanaPlay, we believe we can secure a substantial market share throughout Latin America.”
“Mexico is one of the most prominent markets in the region and we believe we can enter the fray with a disruptive creative and communication strategy that spans on-line and digital performance channels, we know we will drive meaningful brand awareness in a short time.”
SkillOnNet is a global iGaming giant that operates and provides the most advanced technology behind some of Europe’s most well-known online casino brands, such as PlayOJO, DrückGlück, GentingCasino, Slingo.com and BacanaPlay. Its B2B solution includes more than 3,000 slots and table games from providers such as Microgaming, NetEnt, Pragmatic Play, Merkur Gaming, Evolution, and PlaynGo.
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