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China's World Cup fever drives record views, $11.6B betting sales
Asia Pacific

China's World Cup fever drives record views, $11.6B betting sales

China's 2026 FIFA World Cup engagement reached record levels, with CCTV reporting more than 70 billion cumulative cross-media views and legal football betting through the China...

by Jenny Ortiz-Bolivar
24 July 2026

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China's World Cup fever drives record views, $11.6B betting sales

British Horseracing Authority appoints Simon Cox as Chair

Council of Europe chief raises World Cup betting fraud concern

FIFA reports no suspicious betting at 2026 World Cup

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