SiGMA TV – Watch Now!
Behind the Game: Inside Betsson’s Marketing Culture and Strategy
Go beyond the brand and meet the people behind the strategy. In the first episode of Behind the Game, SiGMA News reporter Cyrielle Delmas visits Betsson’s headquarters in Malta to explore how company culture, marketing talent, and fast decision-making shape one of iGaming’s most recognisable brands. Joined by Group CCO and CMO Ronni Hartvig and members of the Betsson team, this episode uncovers the thinking behind Betsson’s marketing approach, its people-led culture, and the trends set to define 2026, from AI-driven execution to the opportunities surrounding the next FIFA World Cup
Event Documentaries
Can Brazil lead the future of regulated gaming in Latin America?
Brazil’s regulated sports betting market is reshaping the future of gaming across Latin America. In this exclusive documentary from the SiGMA South America summit, industry leaders, regulators, operators, and technology providers discuss how regulation, innovation, and responsible gaming are driving unprecedented growth in the region. From São Paulo’s booming iGaming ecosystem to the influence of Brazilian legislation in Colombia, Peru, Argentina, Chile, and Paraguay, this documentary explores the opportunities, challenges, and partnerships that are defining the next chapter of Latin America’s gaming industry. Featuring insights on football culture, player protection, payments technology, scalability, and regional collaboration.
SiGMA Events
SiGMA North America 2026
SiGMA North America lands in Mexico City in 2026, stepping into one of the fastest-growing iGaming markets in the Americas. Mexico’s online gambling sector is projected to grow from $1.75 billion in 2023 to $3.5 billion by 2030, while the country’s rich culture and entrepreneurial spirit position it as a key gateway connecting Latin and North America.
SiGMA Foundation
Building Hope in Uganda & Ethiopia: SiGMA Foundation x 1xBet
There’s something powerful about seeing hope take shape. In Uganda and Ethiopia, these projects are more than buildings. They are safe spaces for children to learn, dream, and grow. There are new chances for communities to thrive. They are a reminder that real change happens when people come together with heart and purpose. With the support of 1xBet, the SiGMA Foundation helped bring these projects to life, from a kindergarten in Kasese to new classrooms in Bonga to a community centre created to empower women and support generations to come. Every classroom built, every door opened, every life touched, this is what impact looks like.
Press Play: Gaming Talks
How is AI reshaping iGaming operations?
In this SiGMA interview, Alex Jones, Co-Founder of Conduet, shares his journey into the iGaming industry and how the company evolved into an AI-driven operations partner. He discusses key shifts shaping the B2B iGaming landscape, including cost reduction, automation and the growing demand for 24/7 customer support. Alex also explores how operators are balancing innovation with compliance, and why AI adoption is accelerating despite budget constraints. With insights into outsourcing, AI-human collaboration, and future trends, this conversation highlights how technology is redefining operational efficiency and customer experience across the global iGaming sector.
SiGMA Poker Tour
SiGMA Poker Tour 2026
The SiGMA Poker Tour 2026 is back, bringing together recreational players, poker pros, industry leaders, and passionate contenders for a global series where competition meets connection. The tour kicks off in São Paulo before travelling to Malta, Manila and Mexico City, with each stop turning the poker floor into a celebration of the game.
More than a tournament, the tour blends high-energy gameplay with exclusive VIP events, industry meetups, and world-class hospitality. Expect thrilling tournaments, international players, and millions in guaranteed prize pools as every destination becomes a hub for big hands, bold plays, networking and new connections.
Talk Of The Industry
SiGMA WORLD
SiGMA World known for its strong financial sector and leadership in digital transformation, Italy is the ideal destination for those in tech, finance, and entrepreneurship. With a vibrant startup ecosystem and innovative advancements, Italy provides an excellent environment for emerging technologies and creative solutions. Enhanced connectivity and easy accessibility ensure that global participants can effortlessly engage in this exciting event as we step into the future of technology.
SiGMA B2G
Launched in 2025, the SiGMA Business-to-Government (B2G) platform offers a curated space for government, policy makers, and the global gaming and tech industries to connect through SiGMA’s international summits. Tailor-made networking events and high-level conferences cultivate an engaging and trusted environment for critical and open debate on key issues, offer a direct route to top-tier decision makers, and serve as a catalyst for real and meaningful growth to unfold.
SiGMA ASIA
Asia’s gaming pulse is stronger than ever, and Manila is at the heart of it. SiGMA Asia brings delegates, speakers, and operators together to gather industry trailblazers. From B2B and B2C exhibitors to two levels of expo floor, startup pitches, exclusive networking dinners, and unforgettable parties, this event offers an unparalleled experience. With high-value traffic, big-name influencers, and prestigious Gala Awards, SiGMA Asia is where change-makers meet, and innovation takes centre stage.
BIS SiGMA SOUTH AMERICA
High-value traffic, big-name influencers, a prestigious gala awards ceremony, cultural tours, and thrilling startup pitches—Brazil is rising as the next frontier for the gaming industry. This vibrant market is quickly establishing itself as a hotspot for industry leaders and innovators. As Brazil’s gaming landscape continues to flourish, it presents a world of untapped potential and limitless opportunities.
SiGMA AFRICA
South Africa’s iGaming scene is rapidly becoming a formidable force in Africa. Home to visionary entrepreneurs, pioneering innovators, and sharp thinkers, the continent is steadily elevating its presence in the global gaming industry. SiGMA Africa is where bold business ideas meet opportunity as the region continues to take its ambitious aspirations to greater heights.
AIBC EURASIA
Dubai is at the forefront of technological innovation, and AIBC Eurasia is where the future takes shape. This conference shines a spotlight on cutting-edge technologies like blockchain, AI, fintech, IoT, quantum computing, and big data. With influential speakers, esteemed guest lists, and key government officials, Dubai demonstrates its unwavering commitment to leading the tech frontier. As a hub for visionary business leaders, pioneering innovators, and elite thinkers, Dubai is transforming bold business aspirations into monumental realities.