One year after regulation, online sports betting has established itself as an economic, social, and cultural reality in Brazil, now one of the world’s top five markets in the sector. This panel will examine the drivers behind this expansion, its impacts, and the challenges and opportunities ahead.

The Ministry of Sports, through the National Secretariat for Sports Betting and the Economic Development of Sport, in partnership with the National Association of Gaming and Lotteries (ANJL), is launching an educational platform focused on integrity in Brazilian sport under their cooperation agreement. Developed by Sportradar, with institutional support from Esportes da Sorte, the initiative equips athletes to identify and prevent match-fixing, helping to foster a culture of transparency and fair play. The panel will explore the project’s impact on strengthening the regulated market, protecting athletes’ careers, and promoting ethical standards across the entire ecosystem.

The panel will address the dialogue between authorities such as COAF and the Federal Police and the private sector, focusing on the development of best practices in compliance, anti-money laundering prevention, and institutional cooperation. It will highlight the importance of efficient communication channels, the use of technology, and regulatory alignment to ensure legal certainty and effectiveness in combating illicit activities.

With the regulated market now up and running, the focus shifts to improving, safeguarding, and strengthening the sector. This panel will explore tax adjustments, the adaptation of responsible gaming best practices, and more effective measures to combat the illegal market, drawing on international experience.

Driven by the strength of sport and the expansion of the regulated market, Brazil brings together unique factors to lead the next phase of betting. The fireside chat explores how to turn growth into competitive advantage through responsibility, integrity, consumer protection, and a long-term vision.

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This panel examines how fan engagement has become a strategic asset at the intersection of sport and betting. Clubs, leagues, operators, and technology companies will discuss responsible partnerships that turn passion into economic value, with a focus on integrity, protection, and compliance.

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As integrity risks evolve beyond the pitch, institutions play a decisive role in safeguarding sports competitions. This panel explores how governance, oversight, cooperation and preventive action help preserve fairness, credibility and trust at every level of the game in a complex global landscape.

In the first World Cup with Brazil’s betting sector fully regulated, this panel will discuss how clubs, operators, authorities, and integrity bodies can work together to protect bettors, safeguard football, and strengthen the legal market amid record betting volumes.

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Technology, interactivity, and multi-platform experiences enhance the betting journey during the World Cup, making it more immersive. The discussion will also examine the impact on engagement, retention, betting behavior, responsible gaming, and innovation for operators and sponsors.

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Learn how much influence VIP Managers exert over product decisions, bonus structures, and brand strategy and where operators must draw the line.

The discussion will bring together experts to design a preventive, integrated model that connects regulation, mental health, and public management, with a focus on self-assessment tools, access to evidence-based treatment, and early intervention mechanisms, ensuring that innovation in the sector also means protection.

Raiana Falcão, Undersecretary for Sanctioning Measures at the Secretariat of Prizes and Betting, addresses the challenges of regulatory oversight, the enforcement of sanctions, and the importance of effective control mechanisms to strengthen integrity, compliance, and legal certainty across the sector.

Fabio Macorin, Undersecretary for Monitoring and Inspection, discusses the challenges of regulatory oversight, enforcement mechanisms, and the role of the State in promoting integrity, compliance, and legal certainty in the betting sector.

Authorization is only the beginning: operating and staying licensed requires ongoing obligations, compliance, governance, and integrity. In focus are the regulatory criteria, factors that may lead to sanctions or license revocation, and best practices to reduce risk and sustain authorization in a regulated market.

Time for an important moment of the pre-fight, the weighing of the fighters!

Profile of the Brazilian bettor based on demographic data, consumer behavior, payment methods, and engagement patterns, in connection with the impacts of the regulated market on the formal economy, retail, services, jobs, and innovation with legal certainty.

With the recent regulation, the Brazilian Bar Association (OAB) has assumed a central and strategic role. Through its Special Commission on Sports Betting, Lottery and Entertainment Law and sectional commissions, it has become an essential forum for promoting legal certainty and a lawful, safe, and viable market.

In the first year of online betting regulation in Brazil, the legal market generated billions in tax revenue and thousands of jobs, but the illegal market still maintained a 40% to 51% share. The sector warns that excessive taxation may make legal betting more expensive and drive migration to unlicensed platforms.

A relaxed chat hosted by BiS SiGMA South America's Alexandre Oliveira will see champions Zinho, Lugano, and Aloísio 'Chulapa' take the stage for a true end-of-day session. Sharing locker room stories, behind-the-scenes moments from major triumphs, and curious anecdotes from the world of football, this panel brings together a mix of lightheartedness, charisma, and big personalities. This gathering is designed to close out the event's first day in the perfect happy hour atmosphere, connecting the worlds of football, entertainment, and networking.

How organizations, operators, and public authorities can balance growth, engagement, and sustainability within the Brazilian ecosystem.

The integration of Open Finance, PIX, and blockchain is transforming the security, transparency, and efficiency of transactions in the sector, with a focus on digital identity, fraud prevention, traceability, automated compliance, and more auditable, cost-efficient payment structures aligned with regulatory requirements.

Poker is experiencing a new boom, driven by live broadcasts, influencers, and the growing appeal of skill-based competition. The discussion examines how live events, online platforms, and digital content are repositioning poker at the intersection of entertainment, sport, and performance across Latin America.

Across Mercosur, different regulatory and tax models have been shaping regional competitiveness in the betting market. The discussion will address how these differences affect investment attraction, channeling consumers into the legal market, and balancing taxation, regulatory efficiency, and the sector’s sustainability.

M&A transactions have been expanding iGaming across Latin America, with impacts on valuation, governance, technological integration, and long-term strategy. The challenges of post-acquisition integration, regulatory particularities across markets, and Brazil’s position as a central hub in this movement are becoming increasingly significant.

Security in the gaming and betting market now requires more sophisticated structures for identification, monitoring, and control. The session discusses how new technologies strengthen fraud prevention, operational integrity, user protection, and compliance within the regulated environment.

Despite the casino success of most medium-small operators in Brazil, international giants like Betano or Bet365 still focus primarily on sports betting. What is the local management missing?

The session discusses how User Experience and cutting-edge technology are repositioning Brazil within the regulated market, expanding competitiveness, trust, and scalability. In perspective, it evaluates progress, the potential for international alignment, and opportunities for growth.

The debate over the legalization of casinos in Brazil has reached a crucial moment, with Bill No. 2,234/2022 ready for a vote in the Senate after more than 30 years of discussion. This panel explores the challenges and opportunities involved in creating a regulatory framework that is both secure and economically viable for Brazil.

International experiences show that the operation of land-based casinos combines regulatory progress, revenue generation, and investment attraction, while also revealing shortcomings in oversight, governance, and control. The focus is on practical lessons for safer decision-making in Brazil.

Technological and regulatory developments are bringing land-based casinos and digital platforms closer together within an integrated ecosystem. The discussion addresses hybrid models, omnichannel strategies, data use, regulation, oversight, consumer protection, tourism, taxation, licensing, and opportunities for innovation.

Hotels are no longer just places to stay; they have become entertainment destinations. Premium sports bars, themed events, packages for major games, and integrated hospitality can increase occupancy during the low season and generate new revenue streams.

As Latin American markets shift towards regulation, stronger safeguards such as KYC and real-time monitoring are becoming standard. But does this translate into real player protection? Drawing on the International Player Safety Index – Latin America, this keynote explores the gap between regulation and reality, highlighting key improvements, ongoing challenges, and what needs to come next.

Coordinated public policies, legal certainty, technological infrastructure, and cultural vocation are positioning Brazil’s Northeast as a strategic hub for operators, investors, and platforms, with emphasis on attracting investment and fostering regional development.

The regulation of sports betting has been driving the growth of vaquejada. The X1 format brings new momentum to competitions, creates new business opportunities, and attracts younger audiences, while also highlighting cultural and economic impacts, advances in modernization, regulatory certainty, and the appreciation of tradition.

The discussion will address economic impacts, job and income generation, the strengthening of tourism, as well as challenges related to social responsibility, brand exposure criteria, and the sustainability of cultural projects. The goal is to understand how these investments can drive the creative economy while respecting cultural values and promoting regional development.

Robust governance frameworks and responsible corporate conduct are essential to building trust in the gaming and betting market. In a regulated sector, these elements strengthen operational integrity, mitigate risks, enhance institutional credibility, and support long-term business sustainability.

The requirement for recognition of B2B providers opens a new phase in the regulated market. The panel discusses criteria, operational impacts, sector adaptation, and what changes for operators, suppliers, and the integrity of the ecosystem.

The presence of athletes as influencers in the gaming and betting market expands brands’ reach, but it also requires careful attention to ethical, reputational, and regulatory boundaries. This approach explores opportunities to connect with audiences while upholding responsibility, transparency, and integrity.

Digital platforms, agencies, advertisers, and self-regulatory bodies face the challenge of reconciling commercial freedom and freedom of expression with the protection of vulnerable audiences and compliance with the sector’s new rules. At stake are the limits, controls, and opportunities for ethical, creative, and legally sound communication.

The media plays a decisive role in the debate over restrictions on betting advertising by informing society, shaping public discussions, and highlighting the boundaries between freedom of communication, social responsibility, and regulation. Its role contributes directly to the construction of this landscape.

Hear how success in Brazil depends on adapting global expertise to a uniquely complex local ecosystem.

Prediction markets and betting share certain points of overlap, but differ in their operating logic, purpose, and legal classification. The central issue lies in the regulatory boundaries that separate them and in the effects of that distinction on legal certainty and the sector’s development.

In a session hosted by BiS SiGMA South America's Alexandre Oliveira, three World Cup champions take the stage to revisit some of the most iconic moments in World Cup history. Luizão, Vampeta, and Müller share behind-the-scenes stories from their global victories and offer their expert perspectives on the Brazilian team's road to the 2026 World Cup. This engaging, end-of-day session on Day Two of the event combines rich storytelling, unique insights, and the unparalleled vision of players who have reached the absolute pinnacle of world football.

Effectively combating illegality requires cross-border cooperation, institutional coordination, and enforcement mechanisms capable of addressing an illegal market that does not contribute to socioeconomic development. Coordinated, effective responses that are compatible with its transnational complexity therefore become indispensable.

By combining fundraising, public engagement, and support for charitable causes, this model expands the potential for financing social impact. Its consolidation, however, depends on transparency, legal certainty, institutional credibility, and compliance with regulatory limits.

With mobile at the center of the iGaming experience, apps, attribution, and measurement are taking on a decisive role in acquisition, retention, and performance strategies. In the World Cup era, the challenge is to understand journeys, channels, and data with precision to guide more efficient decisions.

With their rapid expansion in Brazil, cryptocurrencies pose challenges to a regulatory framework that is still evolving. The topic involves legal certainty, the prevention of illicit activity, user protection, and a balance between innovation, state oversight, and the market’s sustainable development.

In a market increasingly exposed to digital threats, prevention, governance, resilience, and response capacity are becoming central factors for sustainability and competitiveness. In this context, strategic cybersecurity and risk management are no longer merely operational costs and are now emerging as pillars of the market.

Artificial Intelligence has become central to odds making and risk management, turning complex data into more accurate predictions. With real-time analysis of multiple variables, its impact is multifaceted and requires the integration of different perspectives.

New technologies are making betting more interactive and incorporating crypto assets, increasing user engagement and creating their own economic dynamics within the sector. The challenge lies in adopting these innovations with legal certainty, consumer protection, and regulatory stability.

The AMIG Awards 2026 is the first Brazilian initiative dedicated to recognizing and celebrating female representation in the online gaming and betting sector. The association, which now brings together more than 1,400 members, created the awards to honor what matters most: the women and allies who build, support, and drive the community forward. The selection recognizes AMIG members and partners who made a difference throughout 2025, contributing to the association’s development and strengthening.

Analysis of the opportunities generated by lotteries across Brazil’s 26 states and the Federal District, considering the interests of both operators and public authorities. The discussion addresses contracting models, economic feasibility, legal certainty, revenue generation, regulation, and the challenges of balancing market expansion, oversight, and the public interest.

State lotteries have been consolidating different operating, concession, and control arrangements, requiring a balance between federative autonomy, legal certainty, and the State’s supervisory capacity. At the center of the debate are institutional models, regulatory efficiency, and ongoing state oversight.

The role of the operator in state lotteries requires business models that are compatible with the particularities of each regulatory arrangement, combined with compliance and operational efficiency. Sustainability, competitiveness, and execution capacity come to depend on the consistent alignment of performance, control, and institutional adaptation.

Present in venues such as bars and restaurants, Video Lottery Terminals (VLTs) represent a legal and regulated segment of electronic gaming that can help curb the illegal market. Connected to a monitored and certified central system, they ensure transparency and security, in contrast to illegal slot machines.

The lottery market in Latin America is undergoing a period of transformation, marked by regulatory expansion, operational modernization, and greater attention to responsible gaming. From the perspective of the Ibero-American Corporation of State Lotteries and Betting (Cibelae), this overview highlights common challenges, growth opportunities, and the different paces of market maturity across the region.

The lottery outlet of the future integrates over-the-counter and digital channels to expand convenience, reach, and efficiency. Omnichannelity redefines the customer experience and opens the door to new revenue models, combining operational tradition, technological innovation, and adaptation to new consumer behavior.

The STF’s decision in ADPF 1212 reshapes the debate on the future of local lottery and betting operations by reaffirming the central role of the Federal Government in oversight and delimiting the role of municipalities. The agenda covers legal certainty, regulatory uniformity, consumer protection, and the State’s supervisory capacity.

The panel traces the evolution of Silvio Santos Group in entertainment through to its entry into iGaming, showing how emotion, luck, and engagement have always shaped its trajectory. From iconic cases to Bet do Milhão, it highlights the strength of this legacy in the regulated market.

From strengthening networking to expanding the sector’s international visibility, Brazilian Lounge has become a relevant part of the history of Brazilian iGaming. A space that connects industry leaders, drives business, and helps tell the story of a growing market.

The transformation of the gaming and betting market also depends on the strength of a new generation of professionals and projects capable of renewing strategies, accelerating innovation, and expanding connections with the digital economy. The agenda highlights names and initiatives that are helping reshape the sector.

We´re championing up-and-coming startups with the exciting Pitch competition. Held live on stage, it's your chance to connect with investors and VCs—don't miss this golden opportunity!

This panel explores how the FIFA World Cup and the esports ecosystem are increasingly converging in terms of audience behavior, betting formats, data usage, and operational models. Bringing together perspectives from operators, esports organizations, and public stakeholders, the discussion will analyze how mass, cyclical events like the World Cup can coexist with and even fuel the always-on nature of esports.

A new kind of of World Cup takes shape through technology: athletes with real-time analysis and training, referees supported by computer vision for more accurate decisions, and fans connected through live data, stats, and personalized experiences—from the pitch to the screen.

Affiliate marketing has long driven the growth of Brazil’s digital betting market. This panel discusses the sector’s distinct identity in the country, shaped by a passion for sport, creative content, local language, consumer insight, and the use of PIX. It also reflects on the new ethical and legal boundaries of the activity, from responsible promotion to fraud prevention.

With a performance-driven approach, creator marketing has been gaining ground as a relevant strategy for affiliates and operators. Across sports, events, and proprietary content, the focus is on more authentic and efficient formats aligned with conversion, brand positioning, and compliance.

In iGaming, conversion starts long before the click. Short-form videos with precise storytelling, immediate visual appeal, and action-driven messaging are reshaping performance. In focus are the formats and creative strategies that most effectively drive engagement and deposits.

In the affiliate space, creativity and performance must go hand in hand with responsibility. This panel explores the boundaries of commercial communication, regulatory risks, excessive claims, the use of influencers, and best practices for building effective, ethical, and sustainable campaigns.

In the regulated betting environment, affiliates and operators play distinct roles, yet they are bound by complementary duties and shared risks. Understanding responsibilities, preventing misconduct, and adopting best practices are essential to promoting compliance, transparency, and greater legal certainty across the sector.

In an increasingly competitive market, retention, reactivation, and LTV are no longer just metrics but strategic guides for decision-making. For operators and affiliates, understanding the user lifecycle is essential to generating value, recurrence, and sustainable growth.