Pitch I SiGMA North America

We welcome applications from promising startups that are developing innovative products or services for the iGaming, sports betting, casino, esports, affiliate, AI, fintech, blockchain and wider gaming technology industries.

You’re likely to be a great fit If you’re an early stage startup – typically Seed to Series A, have raised no more than €3 million in total funding, operate within the industries listed above, and are available to attend the event in person if chosen.

Selection is based on the overall quality of the application, the strength of the business, and its relevance to the SiGMA audience. Note that meeting the below eligibility requirements does not automatically guarantee acceptance into either the Startup Village or the Startup Pitch competition.

Applications are assessed holistically, taking into consideration a combination of factors, including:

• Innovation & Differentiation – Does the startup offer a unique solution or a fresh approach to an existing challenge?
• Market Potential – Is there a clear market opportunity, and does the business demonstrate potential for growth?
• Product & Commercial Viability – Is the product or service well-developed, and does it have a realistic path to commercial success?
• Scalability – Can the business expand effectively across new markets or customer segments?
• Industry Relevance – Does the solution serve, support or have clear applications within the iGaming, sports betting, casino, affiliate, esports or broader gaming technology ecosystem?
• Team & Execution – Does the founding team demonstrate the experience, capability and vision required to successfully execute their business plan.

Successful applicants will be invited to join the SiGMA Startup Village, a dedicated space designed to connect promising startups with investors, operators, affiliates and industry leaders throughout the summit.

As a Startup Village participant, you will receive:

• Your company logo featured on the Startup Village branding wall, giving your business visibility throughout the event.
• Access to the Startup Lounge, including dedicated workspaces for meetings, networking and conducting business during the summit.
• One Platinum Pass and four Standard Event Passes for your team.
• Access to exclusive networking opportunities during the event.
• The opportunity to showcase your company to thousands of delegates from across the industry.
• Automatic consideration for the SiGMA Startup Pitch competition.

Please note that acceptance into the Startup Village does not automatically guarantee a place in the Startup Pitch finals.

Following the application deadline, our judging panel carefully reviews each eligible startup and selects the finalists who will pitch live on stage during the summit.

Each finalist will have:

•  3 minutes to present their business.
•  5 minutes of questions from the judging panel.

The three-minute presentation limit is strictly enforced and includes any videos used during the presentation.

Once all finalists have presented, the judges complete their scoring, and the startup with the highest overall score is crowned the winner of the SiGMA Startup Pitch live on stage.