The second day of the SiGMA Asia summit, taking place in Manila at the SMX Convention Centre, saw pitch finalists go head-to-head live on stage. Leading the pack was Keith Zammit, Founder of OneHazel, a Malta-based company. Zammit is no stranger to the SiGMA Pitch; this is his fifth startup, and he has previously won with Xgenia. He’s also a familiar face at SiGMA events, having been an active and vocal champion for the better use of AI in iGaming in a number of conference panels.
OneHazel is a Vertical iPaaS platform powered by eight AI agents, built for the iGaming industry. It enables operators and suppliers to connect to 300+ pre-built connectors, cutting integration time from months to days. AI agents autonomously discover, build, test, and self-heal integrations, with a Human-in-the-Loop backstop for edge cases.
Individual connectors are built in approximately 10 minutes from code generation to tested deployment. Full operator onboarding takes 3-7 days. OneHazel eliminates the recurring cost and complexity of bespoke integrations, giving iGaming businesses a scalable, future-proof integration layer built once and maintained automatically.
The biggest problem, as Keith says in his pitch, is that integrations take forever. OneHazel is, as he puts it succinctly, the last integration you will ever need.
During the quickfire round with the judges, he explained that they were looking at both European and Asian markets. He also confirmed that they hoped to patent the orchestration layer built to handle integrations as well as protect the IP of the way they currently build their connectors.
What does their revenue model look like?
OneHazel operates on a tiered SaaS subscription model combined with usage-based billing for AI actions. Operators pay a monthly platform fee based on their tier, which determines their connector access, workflow capacity, and included AI action allowance. Usage beyond the included allocation is billed per action.
AI actions are defined broadly: each discrete task performed by an agent counts as one action. This includes API discovery, code generation, test suite execution, change detection sweeps, self-healing runs, in-workflow data manipulation, and interactions with the AI Workflow Builder or analytics dashboard. Private connections generate 30-90 actions per month depending on API volatility.
The model aligns cost directly with value delivered. Low-activity operators pay less; high-volume, multi-vendor operators scale their spend in proportion to the platform value they extract.
Profitable? Not yet, at least, the company is still in its pre-revenue phase and is actively raising pre-seed capital. OneHazel entered Open Beta in April 2026, launching last month. They aim to see their first paid conversion a month from now. In the meantime, they hope to raise three million at SiGMA.
The SiGMA Pitch is back in September for the SiGMA North America summit in Mexico City. Want to try your luck? Reach out through the application form on our website.
