From 01 to 03 September, Centro Banamex in Mexico City will host the first-ever SiGMA North America summit. Organisers expect 4,000 delegates, 1,000 operators, more than 150 speakers and over 200 exhibitors and sponsors. Nearly half of all attendees hold C-suite positions. In terms of declared scale, the summit is already in a different category from any other industry event previously held in Mexico: where competitors count their stands in dozens, this one counts them in hundreds.
The event is the latest step in SiGMA Group’s expansion across North and Latin America. Following the success of BiS SiGMA South America in Brazil, the company is launching a second regional summit, this time focused on Spanish-speaking markets. Ambassadors for the inaugural Mexico summit already include C-level executives, company founders and industry specialists active across North and Latin American markets, setting the mood before the doors have even opened.
Platforms, content and betting tech
The largest cluster on the exhibition floor belongs to gaming content and technology suppliers. The most recognisable names in the industry are represented here:
- EGT, entering the floor through its subsidiary EGT Digital with one of the largest stands in the hall.
- Amusnet, operating at the intersection of content and platform solutions and serving more than 500 operators worldwide.
- BetConstruct, a full-stack technology provider for betting and casino.
- Betby, a B2B sports betting provider with a focus on machine learning and AI.
The category is rounded out by brands including Altenar, Habanero, Alea, Smartsoft, Mancala Gaming, Hacksaw Gaming, CreedRoomz, VeliTech, PopOK Gaming and Tradesmarter. This section of the expo is worth prioritising: it is the most efficient place to compare technology stacks side by side and assess which products address the needs of fast-growing markets.
Operator brands
The operator layer on the exhibition floor is smaller in terms of stand count but no less significant. The anchor of this category is 1xBet: the bookmaker has been active for 18 years, its platform is available in 70 languages, and its partners include football clubs FC Barcelona and LOSC Lille.
Alongside it will be Brazino777, an online casino brand with a particularly strong presence in Brazil off the back of a viral advertising campaign. In 2025, Brazino777 entered the top ten casino operators in Mexico, and in April 2026 it received the Best Casino Operator award at the SiGMA South America Awards.
A further participant is Betboom Latam, the Latin American arm of international bookmaker BetBoom. The company invests significantly in brand exposure through esports, with partners including BetBoom Team, Team Spirit and Brazilian team FURIA, and serves as the official UFC partner in Latin America. Since 2025, BetBoom has held local licences in both Brazil and Mexico.
Marketing, CRM and affiliate economics
The SiGMA North America exhibition floor will also feature companies focused on product growth and retention rather than product launch. These include:
- Optimove, a CRM and marketing automation platform for iGaming.
- Fast Track, specialising in audience engagement and communication automation.
- Alpha Affiliates and Tradesmarter, both active in affiliate programme management.
For growth teams and affiliate managers, this cluster may prove just as valuable as the technology section. The Mexican market is still taking shape, which makes audience retention and segmentation more urgent than ever.
Payments and infrastructure
The final major block covers payment and infrastructure services. Jumio, for example, has been working in AI-powered identity verification since 2010, operates across 200 countries, and handles KYC and AML requirements for operators that need to onboard new players quickly and compliantly.
The payments side of the cluster is anchored by Paycash, a Latin American payment gateway that combines cash-in with digital banking payments through a single API, with a network spanning more than 200,000 acceptance points across a dozen countries in the region. Alongside it are VamosPago and ProntoPaga, local payment solutions built specifically for Latin American players.
For a market where a significant share of users still relies on cash and local banking services rather than international cards, this lineup addresses a practical problem directly: how to accept a payment and verify a customer’s identity without losing conversion.
In this article, we have showcased key companies across each sector, showcasing just a fraction of the floor plan. For up-to-date booth locations and the complete list of exhibitors, please visit the official floor plan page.
Beyond the exhibitor stands
The floor also includes a Food Court and a Main Stage at its centre, alongside several dedicated networking areas: a Platinum VIP Lounge, a Brazilian Lounge and an AIEJA Lounge. These give delegates a place to continue conversations and take meetings without stepping outside the hall.
A separate space is reserved for early-stage companies: the SiGMA Startup Village. Applicants selected for the programme get direct access to investors, operators, affiliates, and industry leaders throughout the three days of the summit, along with a set of concrete benefits, including their company logo featured on a large branding wall at the Startup Village, consideration for the SiGMA Startup Pitch competition, and more. For early-stage companies without an established stand or sales presence, the Startup Village functions as a lower-cost entry point to the same audience the rest of the exhibition floor is built for.
Why the exhibition floor matters
For delegates, the SiGMA North America exhibition floor is above all a time-saving proposition. Instead of a series of separate meetings with technology, content, payments and marketing suppliers, one hall allows direct comparison of competing solutions and immediate scheduling of conversations with the right teams. With nearly half of the 4,000 attendees at C-suite level, the people present are the ones who make decisions on partnerships and budgets.
For operators entering the Mexican and Latin American markets, the exhibition floor effectively replaces months of independent vendor research: technology stack, payment infrastructure and marketing tools are all represented in one place and available for direct comparison. It is precisely this breadth, from platforms and content to payments and CRM, that makes SiGMA North America 2026 not simply the largest industry event in Mexico by stand count, but a working tool for those building a business in the region right now.
The fuse is lit in Mexico City. SiGMA North America from 01–03 Sept 2026. 4,000 delegates. Three days of deals, insight, and startup sparks. Lead from the front and book your spot.
