finera.'s non-custodial crypto processing solution delivers true merchant autonomy
finera., a global payment orchestration platform, announced the addition of a non-custodial Crypto Processing solution as a key part of its go-to-market (GTM) strategy for the upcoming fiscal year. This strategic addition empowers merchants to accept cryptocurrency payments while maintaining 100% ownership of their funds and private keys.
The solution provides merchants with the infrastructure to process digital asset payments without ever taking custody of the funds. This non-custodial model is crucial for mitigating counterparty risk, ensuring merchants are protected from frozen assets or settlement delays from a third-party provider. It grants complete control over merchants’ revenue streams, a vital factor for dynamic, cross-border sectors such as e-commerce, iGaming and travel that demand the highest security and financial flexibility.
Integrated via a single API, the solution simplifies the technical overhead for businesses, enabling them to activate a wide range of cryptocurrencies without extensive development resources. This ease of integration is designed to accelerate market penetration and allows merchants to expand their global reach with confidence. By adding crypto processing to its existing suite of payment solutions, finera. continues to deliver on its promise of providing peace of mind and tangible value from the complexities of payments.
Significant commercial milestone
The launch is a significant commercial milestone, arriving at a time of increasing consumer adoption of digital assets, which creates a critical demand for reliable and secure crypto payment options at checkout. finera.’s non-custodial crypto processing solution directly addresses this market need, providing a secure and transparent way for merchants to meet customer expectations without surrendering control of their funds.
“We are looking beyond current payment trends to the next wave of digital consumers who expect the flexibility to pay with the assets they hold,” said Ofir Peretz, CMO of finera. “Our platform now makes this possible. By enabling our merchants to accept crypto securely, we are not just opening a new payment rail, we are helping them connect with a vital, fast-growing customer segment and build the checkout experience of the future.”
Showcasing solution at SiGMA Central Europe
finera. will be showcasing the new Non-Custodial Crypto Processing solution at SiGMA Central Europe, from 3-6 November 2025, at Fiera Roma in Rome. The event is set to host over 30,000 delegates and 1,000 exhibitors, making it a key gathering for industry leaders. The finera. team invites attendees to visit Booth 6024 to connect and discuss how its payment orchestration platform can help businesses scale globally.
