How is Evoplay bridging lottery and iGaming in Italy's market?
Evoplay’s Head of Lottery, Frank Cecchini, recently featured in SiGMA Magazine issue 35, highlighting the dynamic interplay between Italy’s rich lottery tradition and the emerging innovation within the iGaming sector. Distributed at SiGMA Central Europe earlier this month, his insights reveal how blending these two fields is unlocking fresh potential for operators and creating engaging, culturally resonant experiences for players. This fusion addresses the challenge of captivating younger generations while respecting Italy’s deep-rooted gaming customs.
What defines the Italian Lottery-iGaming connection?
For generations, lotteries have been woven into Italian life – think of family gatherings where Tombola brings everyone together, especially during the holidays. It’s more than just a game; it’s tradition. But as players increasingly turn to their phones and search for new experiences online, the industry has had to adapt. Evoplay gets this balance. “When you blend centuries of lottery heritage with the latest gaming innovation, you unlock real opportunities to grow and keep players coming back,” says Cecchini. The company is building products that honour Italy’s gaming culture while speaking directly to younger players who expect personalised experiences, clever design, and the ability to play their way.
How does Evoplay innovate in iLottery with player engagement?
Enter Adrenaline Rush Scratch – Evoplay’s fresh take on what a digital lottery can be. It’s not just about polishing an old formula; it’s about creating something that feels alive. The game combines bold visuals, engaging sound design, and that satisfying instant-win experience scratch cards are known for, but with a modern twist. Cecchini emphasises what really matters: “Entertainment should feel social, trustworthy, and genuinely fun,” especially for players raised on interactive gaming. What sets this apart from traditional lotteries is the energy. Adrenaline Rush Scratch delivers the simplicity people love about lotteries while giving iGaming enthusiasts the depth and immersion they crave.
Why is Italy a focus for future growth?
Here’s the interesting part: online lotteries currently represent just 16% of Italy’s market, compared to 30% in the UK. That gap isn’t a weakness, it’s an opportunity. Italians have a deep cultural connection to lotteries that goes back generations. That foundation is strong. “Italian gaming is rooted in who we are as a culture, and regulation reflects that,” Cecchini explains. It’s a delicate dance, but get it right and you’ve got something powerful. Evoplay is doing exactly that by weaving Italian themes throughout its portfolio. When players see familiar imagery and experiences tailored to their culture, it creates a real connection, the kind that builds loyalty and keeps them engaged.
Join the conversation in Colombo
Next Sunday, 30 November to Tuesday, 02 December 2025, SiGMA South Asia will bring together industry leaders in Colombo to discuss what’s next in gaming, tech, and digital innovation. It’s the perfect setting to explore how companies like Evoplay are merging culture, smart regulation, and cutting-edge technology to unlock new markets. Whether you’re interested in the lottery-iGaming crossover or broader industry trends, you’ll find peers ready to exchange ideas – and plenty of great restaurants nearby to continue the conversation.
