Industry Reels: iGaming licence acquisitions in different regions
Rounding up another week of developments across the wider iGaming industry, it seems that the takeaway for this week is that there have been notable licence acquisitions and partnerships spread across different regions and with different target markets.
Read through this eleventh edition of SiGMA News’ Industry Reels roundup to see the latest developments in the iGaming sector.
Licences
ThrillTech acquires Gibraltar B2B supplier licence
ThrillTech, a software company which specialises in side-bet jackpot technology, has announced that it has been granted a gambling services B2B licence in Gibraltar.
The company described this development as a “regulatory milestone”, which it said will enable it to supply its offerings to regulated iGaming operators licensed in the Gibraltar jurisdiction.
“The acquisition of the Gibraltar licence marks a significant step in ThrillTech’s rapid international expansion,” it said. “Gibraltar is widely recognised as a premier hub for tier-one global betting and gaming operators. With this new approval, ThrillTech can further empower its existing multinational partners and forge new relationships…”
ThrillTech co-founder Benjamin Bradtke remarked that “Gibraltar is home to some of the industry’s most prestigious operators,” as he continued that this approval both accelerates the company’s global expansion strategy and also allows it to provide major operators licensed in Gibraltar with “new layers of player engagement”.
Groove secures Brazilian iGaming licence
iGaming aggregation platform Groove has announced that it has acquired a Brazilian licence, which it said cements its LatAm expansion.
Groove described the development as “a monumental leap” in its global expansion strategy, as it commented that the licence means it can now operate in Brazil.
It continued that “this landmark regulatory approval marks a decisive moment in Groove’s strategic blueprint for Latin America,” which it said forms part of a vision which has been further reinforced by “the significant strengthening of its established and fully regulated infrastructure in Argentina”.
Rachel Tourgeman, Head of Partnerships at Groove, remarked that “the green light in Brazil is more than a licence; it is a key that unlocks a kingdom of opportunity for our partners”.
Yahale Meltzer, co-founder and CEO of Groove, commented that securing a Brazilian licence and reinforcing the company’s Argentine operations is a testament to the team’s long-term commitment to LATAM, adding that Groove is “actively architecting the future of iGaming in the region”.
Partnerships
Booming Games and World Sports Betting announce partnership
Booming Games and World Sports Betting (WSB) have announced that they have agreed to a strategic partnership, with Booming Games’ portfolio being brought to the South African betting operator.
This partnership, Booming Games stated, “marks another important milestone” in its growth strategy across Africa, “a region that continues to present significant opportunities for expansion”.
It stated that players on the WSB platform will gain access to a range of Booming Games titles, as it remarked that WSB has “established itself as a pioneering brand within the South African market”.
Solomon Godwin, Head of Africa at Booming Games, remarked that this collaboration “represents an exciting step forward in expanding Booming Games’ reach and ensuring our titles are accessible to even more players in South Africa”.
HockeyAllsvenskan and DBET enter partnership in multi-year ice hockey expansion
The Swedish second-tier ice hockey league HockeyAllsvenskan has announced the appointment of DBET as its official main partner in a three-year agreement which will begin with the 2026/27 season and run through the 2028/29 season.
DBET focuses on the Nordic market and operates under Immense Group. It said that this partnership will give it visibility across HockeyAllsvenskan’s TV broadcasts, arenas, and digital platforms, along with other joint activation opportunities.
Marcus Adler, Nordic Head of DBET, described HockeyAllsvenskan as “one of Sweden’s most engaging and supporter-connected leagues,” as he added that “sport which brings local communities together sits at the heart” of DBET’s strategy.
Linnea Leijonklo, Commercial Manager at HockeyAllsvenskan, said that there is “a shared ambition in this partnership to build on the commercial opportunities while also developing the collaboration responsibly together with the league and the clubs”.
Altenar announces partnership with Greentube
Sportsbook provider Altenar has announced a strategic partnership with Greentube, Novomatic’s Digital Gaming and Entertainment Division.
It stated that this deal will further strengthen the key offerings of both companies across key regulated European markets.
“The agreement will see Greentube integrate Altenar’s sportsbook technology, enabling the company to enhance its sports betting proposition with a scalable, feature-rich solution designed to maximise player engagement and operational performance,” Altenar stated.
Ronald van den Brink, Chief Commercial Officer at Greentube, commented that partnering with Altenar reflects Greentube’s commitment to evolving its product suite in line with the demands of regulated markets.
“The collaboration is expected to unlock new opportunities for growth while delivering enhanced value to operators and players alike,” concluded Altenar.
Appointments
Shaun Hart appointed as CFO at Games Valley
iGaming aggregator Games Valley has announced the appointment of Shaun Hart as its Chief Financial Officer, in a move which it said has strengthened its executive team as the company continues its expansion across regulated markets.
Games Valley stated that Hart has over two decades of financial leadership experience spanning multiple industries, as it said that his career includes senior roles within the iGaming sector, including as Finance Director at Bragg Gaming Group and as CFO of Pariplay.
In his new role with Games Valley, the company said that he will be overseeing its financial strategy while supporting the company’s continued commercial expansion and helping to build the operational foundations for growth across regulated markets.
Speaking about his appointment, Hart said that he looks forward to helping the business scale efficiently and to supporting the next phase of its growth.
Stay ahead of iGaming’s biggest stories with SiGMA’s Top 10 News countdown. The world’s biggest iGaming community brings you weekly insights and subscriber-only offers. Join HERE today.
