MoveUp Media launches Affily.bet: the affiliate network built by industry insiders, for Brazil's most competitive market
MoveUp Media has officially launched Affily.bet, an elite affiliate network purpose-built for the Brazilian betting market. But unlike most new entrants, this one comes with receipts.
MoveUp Media is not a newcomer to Brazil. With 150M+ monthly views across its media portfolio, operations across 25+ markets, and years of direct operator relationships in the country, the group has been generating FTDs in Brazil since day one. Affily.bet is what happens when a company that has mastered affiliate performance from the inside decides to open that infrastructure to everyone else.
Since going live in April 2026, the network has been onboarding affiliates and operators at pace, with approval times averaging under one hour and a full suite of tools ready from day one.
A strategic entry into a market that can’t be ignored
Brazil’s regulated sports betting market came online in earnest in 2025, and the scramble for compliant, high-converting affiliate traffic is intensifying by the month. Operators are pouring resources into the market, consumers are engaging at scale, and the need for a reliable, transparent affiliate infrastructure has never been more acute.
Affily.bet was built to fill exactly that gap. By integrating more than 50 licensed operators spanning the most recognizable betting brands in Brazil under one platform, it eliminates the fragmentation that has long made Brazilian affiliate marketing inefficient. Affiliates get access to all of them through a single contract, a single dashboard, and a single payments relationship.
“The best affiliation deals with all Brazilian brands, in one place. We negotiate directly with operators so affiliates don’t have to.” – Hassan Boussalem, CEO, MoveUp Media.
What affiliates actually get
The headline number is a 33 per cent average CPA, negotiated directly with operators and made available to affiliates from day one. That sits alongside exclusive RevShare rates secured as part of its operator partnerships.
Beyond the deal terms, the platform is built around three affiliate priorities. Real-time performance data: every click, conversion, and FTD tracked live 24/7 with 99.9 per cent uptime. Fast payments on a bi-weekly cycle with multiple options. And a full media kit from day one, 200+ creative materials so affiliates can launch immediately.
“We have direct relationships with every major operator in Brazil. When an affiliate joins Affily.bet, they immediately benefit from deal conditions that would take months to negotiate individually.” – Sebastien Risse, CRO, MoveUp Media.
What operators get
For operators, the platform offers structured access to high-volume affiliate networks with proven conversion histories. A proprietary anti-fraud shield ensures only legitimate traffic counts toward targets. Each partnership is supported by a dedicated account manager providing hands-on support throughout the campaign lifecycle.
Affily.bet at a glance
FAQ
What is Affily.bet? MoveUp Media’s elite affiliate network for Brazil, 50+ operators, real-time performance infrastructure, all in one place.
How quickly are affiliates approved? Under one hour on average.
How do affiliates get paid? Bi-weekly payment cycle, multiple payment options.
What fraud protection exists? Proprietary tracking logs monitoring for fraudulent traffic, protecting both affiliate credibility and operator budgets.
Is it only for large affiliates? No, built for every scale, from media networks to individual creators and tipsters.
For more information, visit affily.bet.
