SiGMA Poker Tour

Compliance has become a cornerstone for the successful implementation of regulation in Brazil's betting market. Experts will discuss strategies, challenges, and practical solutions to ensure adherence, transparency, and reliability in an increasingly regulated environment.

How cooperation between ministries is key to effective regulation in Brazil's betting market. Experts will discuss challenges and opportunities of interministerial collaboration, highlighting its impact on transparency, legal certainty, and the sector's sustainable growth. 

A critical look at Brazilian regulation for virtual casinos and fixed-odds betting. The debate will address progress, challenges, enforcement, and crime prevention, including fraud and money laundering. Solutions to boost security and create a balanced, reliable market will be explored.

Assertive regulation strikes a balance between market growth and consumer protection. Experts will discuss necessary advancements, strategic adjustments, and how an effective approach can ensure a more transparent, secure, and competitive sector.

Brazil's betting tax landscape poses complex challenges. Experts will analyze rates, double taxation, bettor winnings, and the impact of these policies on market growth and sustainability. 

This panel brings together municipalities to discuss the operation of gaming and lotteries, addressing legislation, challenges, and financial and social impacts. Revenue expectations, regulation, and the use of funds for local development will be explored.

The regulation of iGaming in Brazil has revolutionized the certification and quality of online games. This panel discusses new standards of excellence, security, and transparency, as well as the challenges and advancements driving the sector's credibility and sustainable growth.

The regulation of physical casinos in Brazil involves debates on economy, tourism, and legislation. This panel analyzes challenges, transparency, and the impact on job creation and tax revenue, exploring the sector's potential as a driver of economic growth.

CONAR plays a key role in regulating advertising in Brazil’s growing iGaming market. This panel explores transparency, responsible campaigns, regulations, best practices, and balancing innovation with social responsibility—offering crucial insights for the sector. 

Responsible communication is vital in iGaming, with campaigns key to player protection. This panel highlights inspiring initiatives that balance fun and prevention, showing how operators can raise awareness creatively. Explore innovative strategies shaping the future of the sector! 

Strategic communication in betting goes beyond sales—it shapes reputation and public perception. Learn how effective strategies turn challenges into opportunities, strengthen operators' images, and build genuine audience connections.

Digital media is reshaping marketing, expanding reach, and boosting efficiency. Innovations enable personalized campaigns, real-time optimization, and behavior prediction. Explore how these tools are revolutionizing strategies and elevating marketing impact. 

Exploring dynamics to scale real money gaming operations rapidly and sustainably. We will highlight initiatives that increase average LTV and reduce CAC, demonstrating in practice how the efficient integration of CRM, user acquisition, and product can drive profitable growth.

Robust AML and KYC practices are key to protecting iGaming from fraud and money laundering. This panel explores how these tools boost security, build trust, and ensure compliance, while addressing tech innovations and challenges in a rapidly evolving sector.

Misinformation about iGaming hinders awareness of responsible gaming. This panel explores how education, transparency, and collaboration can correct myths, build trust, and promote healthy gaming habits, with experts sharing strategies and real-world examples.

Match-fixing poses a growing risk for young athletes facing financial pressures and false promises. This panel examines their vulnerabilities, the impact on sports, and prevention initiatives to safeguard talent, promote integrity, and ensure a safer environment.

With stricter regulations, operators must innovate in player retention. This panel explores how AI and gamification are replacing generic models, fostering long-term engagement while ensuring compliance with regulations.

Engaging players goes beyond good bonuses. This panel explores CRM and retention in iGaming, highlighting personalization, automation, and data to build player loyalty and drive long-term profitability.

Time for an important moment of the pre-fight, the weighing of the fighters!

The gaming market is evolving rapidly, driven by Fixed-Odds Betting regulation. This panel explores the future of traditional lotteries at Caixa and state levels, Caixa’s entry into online gaming, and the role of lottery agents in this changing landscape. 

This panel explores the challenges of state lotteries in Brazil, from new models to regulatory adaptation after the Supreme Court’s decision. Experts will discuss legal frameworks, transparency, and federal-state cooperation, highlighting opportunities for sustainable expansion. 

The gaming and betting industry thrives in countries with strong regulations, like Las Vegas and New York, creating opportunities but also risks. This panel explores how to balance market growth with mitigating issues like gambling disorders and match-fixing.

Lotteries aim to fund social causes, supporting healthcare, education, and transport. This panel explores their role in securing resources, real-world applications of lottery funds, and how authorities and operators can expand the sector for greater impact.

Brazil’s state and municipal lottery market faces unique challenges and opportunities. This panel examines regulatory fragmentation risks, benefits for public revenue, and local development, exploring strategies to ensure transparency and drive regional growth.

With the regulation of betting evolving in Brazil, challenges remain in legal security, business practices, and consumer protection. Experts will discuss the legal boundaries of operations, risks of financial crimes, compliance, and measures for safe and responsible gaming.

The Tax Reform may impact the betting market in Brazil. This panel discusses new tax rates, double taxation, tax incentives, and strategies to strengthen competitiveness, ensuring legal certainty and sustainable growth.

Success stories in combating gambling addiction highlight responsible gaming’s importance. This panel showcases initiatives using technology, education, and support to identify risks and offer solutions, fostering a safer, ethical market and strengthening the industry.

ABRAJOGO, Brazil’s leading iGaming association, promotes a transparent and ethical sector. This panel explores its role in uniting businesses, government, and institutions to foster dialogue, support regulation, educate the market, and drive sustainable growth. 

Associations are key to a sustainable iGaming market in Brazil. This panel explores their role in shaping regulations, supporting operators, and engaging authorities. Experts will discuss education, collaboration, and their impact on the sector’s credibility and growth.

Associations serve as key mediators between the government and Brazil's iGaming market. This panel explores how they foster dialogue, align interests, and promote a transparent regulatory environment, strengthening trust and positioning Brazil as an industry leader. 

Betting platforms are vital to the iGaming market, linking operators and players through advanced technology. This panel explores trends like innovation, scalability, and customization, while addressing challenges such as regulation, security, and system integration. 

Sporting integrity is increasingly challenged by betting, but technology is proving essential in combating match-fixing. This panel explores how AI, big data, and blockchain monitor suspicious patterns, protect event credibility, and shape the future of sports integrity. 

Strong operator-bettor partnerships are key to a trustworthy, satisfying experience. This panel explores how personalized offerings, customer support, and ethical practices foster loyalty and engagement, while retention strategies create mutual value and market sustainability. 

Live games like poker, blackjack, and roulette are revolutionizing Brazil's iGaming market with immersive experiences. This panel explores how regulation fuels their popularity and the importance of adapting to local preferences, blending innovation, accessibility, and cultural engagement. 

Brazil's regulated iGaming market has transformed player behavior. This panel explores how regulation has influenced consumer preferences, habits, and emerging trends. Experts will discuss how operators can adapt by offering experiences focused on transparency, responsibility, and innovation.

Unlike the usual crypto rollercoaster of value volatility, stablecoins bring an alleged dose of stability to the digital currency game - how will it change digital assets and payments landscape?

Join us for a remarkable showcase of the latest AI apps and tools that can be instantly used to scale business infrastructure, or simply improve your daily routines.

Businesses today are leveraging AI agents to transform their operations, make decisions, and grow. Join seasoned AI experts to learn about examples and practical insights into the tangible benefits of AI agents, and why every entrepreneur should consider integrating these tools into their operations.

Discover how the SiGMA Foundation is fostering positive change across the Americas through community development, education, and healthcare initiatives.

While Brazil’s poker scene is exploding, fueled by a thriving online and live market, learn more about the legal landscape, the rise of poker influencers, and how social media driving the game's popularity.

Explore key compliance challenges, the impact of public consultations, and whether Brazil’s model sets the stage for LatAm success - or serves as a caution.

Unveiling analysis of the newly regulated online betting and iGaming market, along with detailed estimates of the illegal market and why customers still use unlicensed operators.

iGaming extends beyond the virtual realm, impacting Brazil’s economy and society. This panel explores its role in job creation, tax revenue, and regional growth, while shaping cultural and social behaviors. Experts will discuss opportunities, challenges, and market relevance.

Mergers and acquisitions are transforming iGaming, fueling billion-dollar deals and expansion. This panel explores key drivers, regulatory challenges, and consolidation opportunities, with insights on their impact on Brazil’s market and future investment prospects.

Startups are reshaping iGaming with disruptive tech, new business models, and bold strategies. This panel explores their impact, challenges of entering the market, growth opportunities, and how they are driving innovation in Brazil and beyond. 

SiGMA and AIBC are both supporting emerging startups by providing opportunities to showcase projects on the expo floor and participate in the popular Pitch competition held live on stage.

Clubs, leagues, and betting operators are reshaping football’s strategic landscape. This panel explores how partnerships drive revenue, engage fans, and uphold integrity. Experts discuss success stories, regulatory challenges, and opportunities for a sustainable, innovative market.

In an increasingly competitive and regulated iGaming market, standing out requires new strategies. Brands that invest in identity, transparency, and responsibility gain an advantage, as consumer trust is essential. Moreover, marketing is evolving: retention and branding are surpassing acquisition. This panel discusses how these changes will shape the industry by 2050.

Sports betting is driving the growth of national sports beyond supporting champions. This panel explores its role in funding infrastructure, nurturing talent, and boosting visibility. Experts discuss how betting fosters a stronger, sustainable sports ecosystem for Brazil. 

Sports events offer brands vast visibility, but true impact comes from relevance and consistency. Successful sponsorships go beyond logos, fostering authentic connections and strengthening identity. Creative strategies turn investments into memorable results.

In iGaming, business starts with a handshake, but the right networking builds lasting partnerships. This panel explores how industry events drive innovation, connect leaders, and create strategic opportunities for growth and success.

Influencers in iGaming now play a key role in responsible communication. This panel explores how they shape public perception, promote awareness, and highlight betting’s benefits transparently, strengthening trust and credibility in the sector. 

Operators are innovating in affiliation for an evolving market. This panel explores modern strategies, advanced monitoring, and personalized incentives, highlighting success cases, collaboration models, and challenges to maximize results.

In the new era of iGaming, affiliate platforms are more than intermediaries—they are networks of trust that drive sustainable businesses. This panel explores how technology, compliance, and strategy transform affiliates into true growth partners.

Are you paying for performance or funding fraud? This panel exposes threats like cookie dropping and fake traffic, discussing how to identify risks, detect fraud, and protect your affiliate program with secure and profitable strategies.

Join us for an exhilarating, high-energy session designed to ignite new partnerships. During Speed Connections, operators and affiliates will participate in 2-minute networking rounds, exchanging insights and contacts. In just 20 minutes, you’ll connect with numerous potential partners, making this the quickest and most efficient way to expand your network at BiS SiGMA Americas. Don’t miss this opportunity to forge valuable connections - rapidly!

Pix and regulation have reshaped iGaming in Brazil. This panel explores how operators navigate fast, secure transactions, innovate within the ecosystem, and enhance user experience while ensuring compliance with financial sector advancements.

Robust financial strategies are key to combating the unregulated market and protecting legal iGaming profits. This panel explores anti-fraud tech, banking partnerships, and compliance best practices to boost security, trust, and market sustainability. 

The iGaming market is advancing with AI, automation, and real-time payments, but Brazil’s ban on cryptocurrency raises regulatory debates. This panel explores the pros and cons, discussing how to balance innovation with compliance for a secure, efficient, and competitive industry.

Player financial security and responsible gambling are top priorities. This panel explores tech solutions, transaction limits, and monitoring tools to protect players while ensuring market sustainability. Experts discuss strategies that balance safety and growth.

Payment methods are key to iGaming success in a competitive market. This panel explores how diverse, fast, and secure options enhance user experience, boost deposits, and build loyalty. Experts discuss trends, innovations, and best practices for optimizing payments. 

Financial security is essential in iGaming, and payment fraud is a constant challenge. This panel discusses AI, blockchain, and advanced authentication to prevent scams, strengthen player trust, and turn security into a competitive advantage.