On April 7, 2026, in São Paulo, Brazil, the BiS SiGMA Summit for South America held its BiS awards ceremony to highlight excellence in Brazil’s rapidly growing betting and gaming industry. As the Brazilian betting market approaches full regulation, these awards demonstrate both the tremendous growth potential in Brazil’s betting industry and the ever-increasing demands placed on operators and providers.
The BiS awards attracted a diverse audience of key industry players, including gaming operators, affiliates and technology innovators. The awards represented both recognition of accomplishments and a strategic opportunity for the winners to position themselves for the future of gaming in Brazil, both through new regulatory frameworks and by meeting higher standards of player protection.
A refined start to the evening
Beginning with an elegant welcome drinks reception, where guests had the chance to network in an informal, relaxed environment before the formal ceremony. Having an impersonator of Amy Winehouse perform live enhanced the evening’s atmosphere, creating a unique cultural element through the artist’s soul music.
This opening segment was a great beginning to what was to come, and combined entertainment with premium networking. Additionally, it helped establish the event as more than an award ceremony, creating a purposefully designed experience that engaged all stakeholders throughout the value chain.
Recognising excellence across the ecosystem
The BiS Awards continue to gain traction as a benchmark for performance within the Latin American gaming sector. This year’s winners reflect a market that is evolving beyond rapid growth toward a more structured, competitive environment.
A key takeaway from the awards is the importance of localisation. Brands that have successfully tailored their offerings to Brazilian audiences stood out, particularly in marketing and consumer engagement categories. This aligns with broader industry trends where cultural relevance and user experience are becoming central to retention strategies.
Equally significant is the growing emphasis on infrastructure. Categories recognising payment solutions, compliance, and KYC providers demonstrate how critical backend efficiency and security have become. As regulatory oversight increases, these elements are no longer optional but fundamental to sustainable operations.
A developing market with global aspirations
Providers and operators have begun incorporating player protection into their core strategies in anticipation of stricter regulations and to comply with international protocols.
The number of awards and categories given at the Brazilian iGaming Awards highlights and represents how deep the Brazilian iGaming market is by having numerous different types of stakeholders, including affiliates, media, law firms, technology companies, etc., who are connected and support one another, creating a network that will aid in long-term success for Brazil to be recognised on a global scale.
The BiS Awards have two purposes: one, to acknowledge success; and second, to establish what success means in a fully regulated environment. Newer entrants should know that they will not only need to innovate but also need to do so in a compliant manner, and that their growth must be supported by trust.
Full list of winners
- Patrocinador do Ano – Betano
- Melhor Agência de Marketing – Propane
- Melhor Campanha de Marketing – Betnacional
- Melhor Iniciativa de Jogo Responsável e Proteção ao Jogador – EBAC
- Melhor Marca de Cassino Online – Cassino
- Melhor Marca de Apostas Esportivas Online – Superbet
- Melhor Mídia B2B do Setor – BNL Data
- Melhor Mídia B2C para o apostador – Lance!
- Influenciador do Ano – Pedro Feitosa
- Melhor Afiliado do Ano – Super Afiliados
- Melhor Programa de Afiliados – OTG Partners (Grupo OTG)
- Melhor Plataforma – Cactus Gaming
- Melhor Produtor de Jogos – Pragmatic Play
- Melhor Solução VLT – EGT
- Melhor Provedor de Sportsbook – FIRST – Best in Sport
- Melhor Jogo Crash – Pipa Crash (Caleta Gaming)
- Melhor Jogo Slot – Caramelo Sortudo (Amusnet)
- Melhor Meio de Pagamento – Paag
- Melhor Atendimento ao Cliente – Convertax
- Melhor Solução de KYC – Legitimuz
- Melhor Solução de Compliance, PLD e Prevenção à Fraude – Sportradar
- Melhor Escritório de Advocacia – MYLaw Advogados
- Líder do Ano – Hazenclever Lopes Cansado (LOTERJ)
- Profissional em Destaque – Bruno Barroso (Bet Pass)
- Mulher Executiva do Ano – Barbara Teles (Playtech Brasil)
- Rising Star do Ano – Jobs.bet
Honorary awards
- Prémio de Honra I – Plinio Lemos Lemos
- Prémio de Honra II – Amilton Noble
- Prémio de Honra III – Ana Helena Pamplona
- Prémio de Honra IV – Ana Barbara Teixeira
- Prémio de Honra V – Paulo Saad
- Prémio de Honra VI – Witoldo Hendrich
For more insights and updates on the global gaming industry, visit the SiGMA website.
