Industry Reels: Gambling industry launches in different markets

It has been an especially busy week in the world of iGaming. Although the 2026 FIFA World Cup is headed into the knockout stages and interest only continues to grow, developments in the gambling industry have not been strictly sports-related, with this week’s Industry Reels roundup covering some major launches and partnerships in different markets, as well as some notable appointments.

Launches and partnerships

EveryMatrix extends Betsson Group partnership with Fantasma Games Launch

iGaming software provider EveryMatrix announced that it has extended its partnership with Betsson Group in a development which will see Betsson launch exclusive in-house content from Fantasma Games.

EveryMatrix stated that this agreement builds on its recent go-live with Betsson Africa in Cameroon, where it said that it delivered a full turnkey casino and sports integration, “including front-end development, player account management, payments, and affiliate management”.

Head of Business Development at EveryMatrix Casino, Mark Hothersall, said that the initial launch with Betsson in Cameroon was “another strong showcase” of EveryMatrix’s ability to support tier-1 operators with scalable, regulated technology.

Betsson Group’s Director of Gaming, Karl Shanz, said that following the successful launch in Cameroon, Betsson saw a “clear opportunity” to explore further areas of collaboration, “with content being a natural next step”.

EveryMatrix announces dedicated new Lottery division

Sticking with EveryMatrix, the iGaming software provider also announced that it has launched a new Lottery division with the aim of developing digital-first technology, features, and functionality for the global lottery industry.

EveryMatrix, which has extensive experience supplying tier-1 lotteries with its turnkey platform, sports, casino technology, and casino content, will now extend its reach with a range of lottery-specific products, including numbers games, pool sports, and a selection of eInstants.

It stated that the new business unit will be dedicated to long-term investment within the sector and expanding the company’s lottery product capabilities. Nikolina Gabelica, who joined EveryMatrix three years ago as Head of Lottery, has been appointed as the business unit’s new Managing Director.

Speaking about this development, Gabelica said that EveryMatrix strongly believes that “there is room in the lottery world for a new approach, bringing modern, modular, and digital-first technologies that help lotteries grow, innovate, and better meet expectations of today’s players”.

She added that “the creation of a dedicated Lottery business unit is a natural next step and an important milestone for EveryMatrix,” and one which she remarked reflects the provider’s long-term commitment to the lottery sector.

GTE Pacific launches in New Zealand ahead of online gambling market opening

Specialist iGaming television advertising agency Global TV Experts (GTE) announced that it has launched GTE Pacific, as it is ready to support licensed online gambling operators entering New Zealand’s newly regulated market.

GTE stated that the launch comes as New Zealand prepares to award up to 15 online casino licences, “creating one of the most significant market entry opportunities in global iGaming”.

The advertising agency continued that with licensed operators expected to begin launching later this year, “competition to establish brand awareness and acquire customers is already intensifying,” and “unlike more mature, regulated markets, New Zealand offers a rare opportunity for operators to enter a market without entrenched online casino brands or established player loyalties”.

With that in mind, GTE Pacific said that, as a means of supporting operators preparing for lunch, it is ready to work with operators to help secure premium national advertising opportunities. It added that it believes “television will play a pivotal role in helping operators build trust, awareness, and market share as consumers are introduced to licensed online gambling brands for the first time”.

GTE founder Ben Wilcockson said that “the winners in New Zealand will be decided long before the first bet is placed,” as he commented that the operators which build awareness first will have a “genuine opportunity to shape the market”.

GTE stated that the launch reflects the growing industry interest in New Zealand’s regulatory reforms and the commercial opportunities expected once licenses are awarded. It added that, “with a finite amount of premium television inventory available and a limited number of operators expected to secure licences, GTE Pacific is encouraging prospective applicants to begin planning their launch strategies well ahead of market opening”.

Massive Gaming partners with Superbet Brazil

iGaming content provider Massive Gaming announced that it has officially launched a selection of content with Superbet Brazil via Bragg Gaming Group.

It stated that the initial launch features eight titles from Blitzcrown studio, which are delivered through the Bragg hub content delivery platform.

George Cho, Director at Massive Gaming, remarked that going live on Superbet Brazil is a “landmark moment” for Massive Gaming and for Blitzcrown as a studio. He continued that Brazil is “one of the most exciting regulated markets in the world,” and added that Massive Gaming looks forward to expanding its presence in the market as it continues to grow its portfolio.

ThrillTech goes live in Belgium and announces partnership with Super

Side-bet jackpot technology specialists ThrillTech announced that they have partnered with global operator Super Technologies, the company behind gambling brands such as Superbet and Napoleon.

Through this agreement, ThrillTech said that Super will integrate Thrillpots side-bet jackpots across its international brand portfolio, with the global rollout having officially begun with the launch of NapoleOINK Jackpot on Napoleon Casino.

It continued that the launch marks a new market entry for ThrillTech, which is now live in Belgium, as it expands its presence in European and Latin American jurisdictions.

ThrillTech co-founder Benjamin Bradtke said that this new partnership is a “massive milestone” for ThrillTech, as he remarked that the company looks forward to seeing the measurable engagement and revenues the player-funded jackpots will drive for Super’s brands worldwide.

VP of Product at Super, Maxim Verplanken, said that partnering with ThrillTech “perfectly aligns” with Super’s strategic commitment “to delivery cutting-edge, highly entertaining gaming experiences”.

BOYLE Sports becomes Northern Ireland Football League’s Title Partner

BOYLE Sports announced that it has agreed to a landmark three-year deal with the Northern Ireland Football League (NIFL), which will see the sponsorship extending to the Premiership, Championship, and Women’s Premiership.

In its announcement regarding the partnership, BOYLE Sports stated that it has strengthened its commitment to Northern Irish Football by signing up as Title Partner of the NIFL in an agreement which spans both the men’s and women’s game.

It continued that, “having been the League’s Official Betting Partner since December 2025,” it is expanding the alliance to become the Title Partner across the BOYLE Sports Premiership, BOYLE Sports Championship, and BOYLE Sports Women’s Premiership, while also retaining its existing partnership rights, including title sponsorship of the BOYLE Sports Women’s Cup.

This agreement, it said, “represents a major commercial milestone for the NIFL, becoming the League’s first partnership valued at more than £1 million”.

BOYLE Sports commented that this new deal gives the company a greater presence across Northern Irish football, with branding set to be featured across clubs’ playing kits, matchday environments, broadcast highlights, player of the match activations, scoreboards, and wider league content, which will be featured across social channels.

Additionally, BOYLE Sports said that it will be launching a responsible gambling awareness initiative across NIFL clubs as part of the partnership, “using the League’s matchday and digital platforms to promote practical information, encourage safer betting conversations, and support fans throughout the season”.

Gaming Corps launches in Ontario

Sweden-based game development company Gaming Corps announced that it has launched its content with the Ontario Lottery and Gaming Corporation (OLG), in a partnership which it said will bring the development company’s portfolio to OLG’s digital casino audience in Ontario.

Among the titles going live are a number of football-themed offerings, which are particularly thematically appropriate as Canada is currently co-hosting the 2026 FIFA World Cup, a tournament in which the country has secured its position in the knockout stage.

Gaming Corps stated that collaborating with OLG “gives the studio access to a major provincial gaming brand with deep roots in Ontario and a broad entertainment offering spanning lottery, instants, casino, and sports betting”.

Appointments

Boyd Gaming appoints two new members to Board of Directors

Boyd Gaming announced that it has appointed Stacia Andersen and George Roeth to the Board of Directors.

In its statement, the company detailed the two new members’ experience, including how Andersen is a former Executive Vice President and Chief Customer Officer at PetSmart LLC, and how Roeth is the former Chief Executive Officer of Central Garden and Pet.

Andersen and Roeth both have extensive business leadership experience, with careers spanning over 20 years in executive positions at major companies, and they are now set to take on a new challenge as members of Boyd Gaming’s Board.

Digitain appoints Dario Jurčić as Europe and Africa Chief Commercial Officer

Sportsbook and casino platform provider Digitain has announced the appointment of Dario Jurčić as Chief Commercial Officer for Europe and Africa, in a move which the company said aims to accelerate growth across key markets.

Digitain said that this appointment is intended to support the company’s next phase of commercial leadership, as it aims to become the dominant technology partner across Europe’s regulated markets, while also expanding across Africa.

It stated that Jurčić brings extensive leadership experience and commercial strategy expertise to Digitain. It continued that as CCO, Jurčić will lead the company’s commercial strategy “with a particular focus on strengthening Digitain’s position across Europe’s regulated markets while advancing growth throughout Africa”.

Additionally, he will be overseeing Digitain’s commercial expansion across its European hubs, including Malta, Romania, and the UK.

Speaking about his appointment, Jurčić said that Digitain “has established itself as one of the industry’s most ambitious and innovative companies,” as he added that he is excited to join the company “at such an important stage of its growth journey”.

Stay ahead of iGaming’s biggest stories with SiGMA’s Top 10 News countdown. The world’s biggest iGaming community brings you weekly insights and subscriber-only offers. Join HERE today.