S.S. Lazio removes Polymarket from its website and shirts following ADM ban
The case involving the partnership between Italian football club S.S. Lazio and Polymarket has taken a significant new turn. Following the entry into force of the measure by which the Italian Customs and Monopolies Agency (ADM) ordered the predictive markets platform to be blocked in Italy, the Biancocelesti, referring to the white and sky-blue colours of the team, removed the platform’s branding from its official website and from shirts displayed in the club’s online store.
The decision marks a change following a period of controversy and questions surrounding the partnership between Polymarket and SS Lazio, which was officially announced on 18 April 2026. The central issue has consistently been the compatibility of the sports sponsorship with Polymarket’s regulatory status in the Italian market. The predictive markets platform has never obtained an ADM licence to offer gambling or betting services to users in Italy.
ADM orders Polymarket to be blocked
The turning point of this situation happened on 10 July 2026, with the ADM’s measure n. 427985, through which the Italian authority officially ordered the blocking of 293 unauthorised gambling sites. Within this list, updated on 27 July, there is Polymarket. Italian internet service providers were, therefore, required to block access to the platform from within Italy by the specified date.
Since then, Polymarket has been officially listed among the gambling websites blocked by the ADM. The authority’s decision prompted Lazio to take action on both the commercial and communications fronts. The issue goes beyond a legal debate over how prediction markets should be classified. In the regulator’s view, Polymarket is operating as a gambling platform without the authorisation required in Italy.
Polymarket logo disappears from Lazio website
After the blocking order took effect, Lazio removed the Polymarket logo from the sponsors and commercial partners section of its official website and from the club’s online shop. The removal represents the first concrete position taken by the Biancocelesti, which had maintained a cautious stance in the preceding weeks. When asked about the matter, the club said it was awaiting communications from its partner and did not intend to make any assessment before receiving further clarification.
However, Lazio has not yet issued an official statement confirming the definitive termination of the agreement. The removal of the logo therefore appears to be linked to the ADM’s instructions and the need to suspend the brand’s visibility in Italy, at least temporarily.
The case was also raised in the Italian parliament
The ADM’s decision and the subsequent removal of the logo confirm the significance of the concerns that emerged when the agreement was first announced. Polymarket’s presence on the shirts of a Serie A club had prompted protests from several operators duly licensed in Italy. These operators are subject to licensing requirements, regulatory controls, tax obligations, and particularly strict advertising restrictions. The matter also reached the attention of the Italian Parliament, where concerns were raised over a possible contradiction between the restrictions imposed on regulated operators and the extensive visibility granted to a platform without an ADM licence.
The blocking measure, which entered into force on 27 July, and Lazio’s subsequent removal of the branding therefore represent the first concrete outcome of a case involving sport, gambling regulation, and the protection of the legal market. It remains to be seen whether the partnership will be permanently terminated or whether the parties will seek a different way to continue the relationship outside Italy.
This article was originally published on the Italian SiGMA News page on 28 July 2026.
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