Industry Reels: Partnerships and launches as the World Cup kicks off
All the focus right now is on the 2026 World Cup, and rightly so, as it is being projected to be the single largest sporting event in history in many ways, including by the betting volume linked with the event.
That said, one of the latest iGaming industry developments covered in this week’s Industry Reels roundup has to do with a completely different sport’s top competition, as a sportsbook has expanded its tennis offering ahead of the 2026 Wimbledon Championships set to begin on 29 June.
Product launches and market entries
BETBY announces expanded tennis offering ahead of Wimbledon Championships
Sportsbook provider BETBY announced that it is strengthening its tennis offering ahead of Wimbledon, as it said that it is launching a new version of its eTennis title.
The upgraded release, it said, will be complemented by a “comprehensive Wimbledon betting package, including deep market coverage, creative specials, prediction markets, and the upcoming introduction of BETBY’s new Player Cards feature”.
Speaking further on the new eTennis experience, BETBY said that it has been developed to bring operators “a faster, deeper, and more engaging virtual tennis product at one of the most important moments in the global tennis calendar”.
It added that the new experience features both men’s and women’s tournaments across major events such as the Australian Open, Roland-Garros, Wimbledon, and the US Open, “while delivering 8,000 matches per month to help operators extend engagement beyond the live sporting schedule”.
With regard to its Wimbledon offering, BETBY said that the package includes over 50 traditional markets for every match of the tournament. It also said that it will introduce a set of specials designed to increase engagement and differentiate the betting experience “for selected top matches”.
“Further strengthening the tournament package, BETBY will also offer Wimbledon prediction markets, enabling users to engage with long-term tournament narratives and player-specific outcomes in a simple and intuitive format. These markets are designed to create additional touchpoints before and during the event, supporting greater interaction with the tournament beyond individual match betting,” the sportsbook operator stated.
Partnerships
YouTube football icon Mark Goldbridge signs with BOYLE Sports for World Cup partnership
Sports betting company BOYLE Sports has announced that it is collaborating with football YouTuber Mark Goldbridge in a World Cup content partnership.
It said that the partnership encompasses 32 branded watchalongs throughout the tournament, “including every England fixture, selected Scotland games, and standout matches”. It added that Goldbridge will also front BOYLE Sports preview content and the Game Changers series, where players set to define each round of fixtures will be spotlighted.
Speaking on the partnership, Mark Goldbridge remarked that this enables BOYLE Sports and him to bring fans into the emotion of the game in real time through the watchalongs.
“From England games to the standout matches across the tournament, we’ll be giving fans reaction, opinion, debate and plenty of moments to get involved in,” he concluded.
Playson reinforces in Africa through KingMakers partnership
Digital entertainment supplier Playson announced that it is strengthening its presence in Africa through a partnership with KingMakers and its BetKing gaming brand.
Playson said that this agreement will see a tailored portfolio of games delivered to BetKing players in Nigeria through the EveryMatrix aggregation platform, “with titles specifically rebuilt and optimised for African audiences to maximise engagement and performance”.
It continued that the partnership further strengthens its growing African footprint following other strategic launches across the continent, while also enabling BetKing to further enhance its casino offering.
Conor Jenner, Senior Sales Manager at Playson, said that partnering with KingMakers “is another exciting step in our expansion across Africa, a region that continues to present significant opportunities for growth and innovation”.
RLX Gaming partners with ReelPlay
iGaming aggregator RLX Gaming, following the launch of its aggregation service in the United States, has announced ReelPlay as its first partner after the launch.
RLX Gaming said that the ReelPlay games rollout will begin in New Jersey and Pennsylvania, with further state expansion planned in the coming months. It said that this development marks “the beginning of a new era for the company’s North American ambitions”.
It said that through the partnership, “a selected portfolio of ReelPlay’s highly successful slot games will be distributed via RLX Gaming’s aggregation platform, bringing proven-performing content to players across regulated US jurisdictions”.
Avanti Studios signs deal with bet365
Live casino provider Avanti Studios announced that it has signed a deal with bet365 that will see its games debut with the operator across multiple markets, starting with Spain.
The partnership is set to expand bet365’s casino offering in Spain, with additional regulated markets planned for rollouts over time.
Head of Gaming, Commercial and Operations at bet365, Clement Le Scanff, said that this partnership will bring “innovative, differentiated content to Spain, enhancing our offering and introducing new entertainment experiences for our players”.
Konami games launching in Mexican market through PlayUZU partnership
iGaming entertainment group SkillOnNet announced that it has partnered with Konami Online Interactive to launch a selection of casino titles from Konami Gaming through PlayUZU.
SkillOnNet stated that Mexico is the first market in a broader multi-country rollout planned over the coming months, as the two businesses plan to expand their partnership across additional regulated jurisdictions.
It added that “the partnership highlights the increasing importance of Latin America as a growth region within the global online gaming industry, with Mexico emerging as a key regulated market”.
Eduardo Aching, Vice President of iGaming and International Gaming Operations at Konami Gaming, said that Konami is excited to expand its games with players in Mexico through this collaboration with SkillOnNet, “and further strengthen our presence in Latin America”.
Wazdan launches in Pennsylvania with FanDuel partnership
iGaming developer Wazdan announced that it has agreed to a partnership with FanDuel, through which it has launched in Pennsylvania via Light & Wonder’s aggregation platform.
Wazdan said this development is a continuation of its North American expansion and added that the latest launch “marks another important milestone” in its growth strategy across regulated US markets.
It added that this rollout follows its successful launch with FanDuel in Ontario and Michigan earlier in the year.
Magdalena Wojdyla, Head of Account Management at Wazdan, said that launching in Pennsylvania with FanDuel “further builds on a successful partnership with one of the industry’s most recognised operators”.
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