This year, AIBC Eurasia in Dubai brings together top speakers, government officials, and industry leaders to highlight Dubai’s position as an innovation centre in the MENA region. At the SiGMA Group Stage, attendees can learn about esports operations, community engagement, digital sports products, affiliate networks, platform growth, and new content trends. Experts will share practical advice on growing businesses and improving user engagement in the region.
Operator growth strategies
Stefania Genesis, COO of EStars, speaks from 11:05 to 11:30 on the panel “Pathways & Play: Talent Development, Community, and Fan Engagement in MENA Esports.” She directs operations for the esports platform across MENA from Abu Dhabi, with a decade as a sports solicitor at Mishcon de Reya and a master’s in international sports law. Genesis co-founded Livida Sport to advance sector innovation and brings operator-led perspectives on scaling platforms, from grassroots talent progression to digital engagement strategies like streaming and phygital activations that build loyal communities.
Advisory level insights
Simon Westbury, Strategic Advisor at 1x, joins the panel “Flashy Thrills vs. Broken Sites: Why Some Brands Still Ignore Their Digital Foundations” from 14:35 to 15:05. Previously Chief Business Officer at Digitain, a sports platform provider, he led sales at VSoftCo for virtual sports products and managed B2B tech solutions across Europe and Africa, earning a ranking in Gaming Intelligence’s Hot 50. Westbury offers established operator insights on bridging marketing disconnects, from SEO and branding to sustainable digital revenue during AIBC Eurasia’s sessions.
Fintech trading innovation
Line Ho Young Peteri, VP of Strategic Partnerships at ATFX, delivers her keynote “Becoming Unapologetically Confident” from 12:00 to 12:15. She drives affiliate networks and commercial expansion for the award-winning fintech broker across MENA and global regions, with 20 years in fintech and tech including team leadership at Entain and World Poker Tour. Peteri co-founded exited ventures and applied blockchain in fashion at Roccamore, sharing her journey through illness, recovery, entrepreneurship and endurance sport to illustrate mindset-driven confidence.
Platform authority reach
Leonid Blinov, Head of Industry at TikTok, presents the keynote “The TikTok Reality Check: A Working System for TikTok Campaigns” from 13:10 to 13:25. He shapes strategies for platform growth and content ecosystems in emerging markets like MENA, focusing on user engagement and regional expansion for one of the world’s leading social platforms. Blinov provides a practical playbook on navigating policies, scaling creator campaigns, avoiding suspensions and measuring impact with actionable tactics for entertainment brands.
Consulting thought leadership
Alex Riddick, Founder and CEO of Riddick’s Partners, delivers his keynote “The Evolution of Affiliate Networks in 2026” from 12:50 to 13:05 on 11th February (please note this session will be conducted in Russian). Launched in 2024, his firm emphasises clear partnerships and exclusive opportunities, backed by his recognition as Best Influencer at SiGMA Europe Awards 2025. Riddick hosts The Riddick Level podcast, which hit one million views on launch, and hosts executive meetups, bringing strategic consulting and thought leadership in affiliate ecosystems to AIBC Eurasia.
About Softconstruct AI
SoftConstruct is a global technology company from Armenia. Since 2003, the company has created an ecosystem that brings together products, projects, people, and ideas. By combining innovative software with advanced artificial intelligence, SoftConstruct AI works to change industries and push the limits of digital technology. Their AI projects aim to make operations more efficient, improve user experiences, and help shape the future of technology.
These speakers highlight AIBC Eurasia’s strength in operator-focused discussions during its Dubai event. Their contributions cover growth tactics, advisory strategies, fintech overlaps, platform reach and consulting support, preparing ground for future summits. Attendees access targeted knowledge on blockchain, digital platforms and market innovation in a key region. Check out more trending topics through the agenda of AIBC Eurasia in Dubai this February.




