Plan your trip for BiS SiGMA South America 2026 in Sao Paulo

The next chapter of Latin America’s gaming revolution unfolds at BiS SiGMA South America 2026, taking place from 06-09 April 2026 in the vibrant metropolis of Sao Paulo. With the introduction of Brazil’s landmark betting regulation, the market is already booming, drawing global operators, investors and innovators eager to be part of its explosive growth.

Hosted at the Transamerica Expo Center and supported by SOFTSWISS, this year’s summit expands dramatically to meet unprecedented demand. The footprint has doubled, three dual-language conference stages will host high-level discussions, and the programme is designed to maximise every moment of the attendee experience.

Delegates can expect:

• 18,500 attendees from across the global gaming ecosystem
• 250+ speakers delivering insights across regulation, technology and market growth
• Meetings with industry leaders, investors and decision-makers
• Startup pitch competition spotlighting emerging innovation
• Exclusive networking dinners and curated business meetups
• A prestigious gala awards ceremony and auction

Whether you’re exploring Brazil’s regulated market for the first time or deepening existing partnerships, BiS SiGMA South America offers a gateway to one of the world’s most exciting gaming frontiers.

Exploring the exhibition floor

The event floor at the Transamerica Expo Center has been carefully designed to encourage discovery, networking and collaboration.

Delegates will find a high-energy environment that includes three conference stages, each delivering expert-led panels and keynote discussions in multiple languages with simultaneous translation available through headsets.

Across the exhibition hall, you’ll also discover:

• The VIP Lounge powered by Bet365, offering a premium networking space
• The Centurion area, where sport and entertainment meet
• The SiGMA Nexus Lounge, the central meeting point for delegates and partners
• Hype Lounge
• Evolution Lounge
• QTech, Wicked Games Platinum VIP Lounge
• Booming Games VIP Platinum Lounge
• Super Afiliados 3C Gaming Affiliate Lounge
• A lively food court serving refreshments and casual networking opportunities
• With big names such as BetConstruct, Alea, SOFTSWISS, 1xBet, Melbet and many more set to showcase their latest innovations on the expo floor.

Check out the full floorplan here. Together, these spaces create a vibrant ecosystem where conversations begin, partnerships form and ideas take shape.

Travel guidelines: Getting around Sao Paulo

Navigating Sao Paulo is straightforward when you know the best options available. To ensure delegates can travel easily between hotels and the venue, several transport options are available.

The SiGMA shuttle bus

A dedicated shuttle service will provide convenient round-trip transportation between the Hilton Sao Paulo Morumbi and the Transamerica Expo Center.

• Day 1: 08:30 – 19:00
• Days 2 and 3: 09:30 – 19:00

This complimentary shuttle ensures attendees can reach the expo comfortably and on time throughout the summit.

Public transportation and ride-hailing

Ride-hailing apps are widely used in Sao Paulo and are generally considered safer than street taxis. Platforms verify drivers, track journeys via GPS and store ride data for additional security.

Popular options include:

• Uber
• 99
• inDrive

Public transport connections near the venue include:

• Santo Amaro Metro Station (Line 5 Lilás) – approximately 600 metres away
• CPTM Santo Amaro Train Station (Line 9 Esmeralda) – approximately 600 metres away

Multiple bus routes also run along nearby avenues including Av. João Dias and Av. Roberto Marinho.

Essential travel information

What to pack

April in Sao Paulo falls within the tropical season, meaning conditions can shift quickly between warm sunshine and sudden rain showers.

To stay comfortable during the summit, consider packing breathable clothing including a light jacket or extra layer for cooler evenings. We also recommend bringing comfortable footwear for exploring the expo floor and compact umbrella or rain jacket. Many networking events also follow specific dress codes. For example, formal attire may be required for gala dinners and awards ceremonies, while certain venue visits require closed-toe shoes for safety. Always consult the event agenda for specific dress requirements.

Before travelling, it’s worth preparing a few practical details to ensure a smooth trip.

Power plugs and electricity

Brazil uses Type N and Type C electrical outlets with round pins. While some hotels may provide adaptors, it’s recommended to bring a universal travel adapter for your devices.

Free WiFi will be available throughout the conference venue for all delegates and exhibitors. However, because some mobile operators require a CPF (Brazilian tax ID) to activate SIM cards, many visitors prefer to use an international travel eSIM. SiGMA partners with eSIMATIC, which offers discounted packages specifically for event attendees.

Currency

The official currency is the Brazilian Real. Credit cards are widely accepted across the city, however it’s helpful to carry a small amount of cash for minor purchases. Always use ATMs located in secure areas such as shopping malls or hotels and inform your bank before travelling to avoid unexpected card blocks.

Safety information

Like any large global city, Sao Paulo requires visitors to remain aware of their surroundings. Avoid displaying expensive jewellery or electronics and use ride-hailing apps rather than unmarked taxis. Keep bags close and valuables secure and use mobile phones discreetly in public areas.

Emergency contacts

If you encounter an emergency during your visit, the following numbers may be useful:

• 190 – Police
• 192 – Ambulance
• 193 – Fire Department
• 996 – Coastguard
• 136 – Health Authority
• Visitors from the United States can contact the Embassy of the United States in Brazil at +55-61-3312-7000 if assistance is required.

Many travellers, including citizens of EU member states, do not require a visa for short stays in Brazil ranging from 30 to 180 days.

If you need documentation to support a visa application, the organisers of BiS SiGMA South America 2026 can provide an official invitation letter upon request. Always check the latest visa requirements through official government sources before travelling.

Event highlights: what’s happening each day

03-06 April: SiGMA Poker Tour Brazil

To start off the 20206 edition of BiS SiGMA South America, the event begins with the SiGMA Poker Tour returning to Brazil. This 5-night stop promises an exhilarating poker experience, high stakes action, VIP events and unforgettable entertainment. Taking place at the Monte Carlo Poker club, the SPT is built for poker enthusiasts, ambassadors and partners to enjoy top-tier poker.

Day 0: 06 April

The SiGMA Nexus Elite Golf Tour kicks off at Vila de Mata Golf Club. The day includes lunch and the chance to win luxury prizes, with shuttle transport departing from the Hilton Morumbi.

Exhibitors can also take advantage of early badge collection at the Transamerica Expo Center between 09:00 and 14:00 to avoid queues ahead of the opening day.

Meanwhile, the Faculdade de Luta Anniversary Visit celebrates the first year of the sports academy founded by the SiGMA Foundation and the Centurion Association, offering guests the opportunity to meet students, watch a martial arts demonstration and learn about the programme’s community impact.

Additionally, this year’s VIP Activity is like no other. iFLY offers a unique opportunity to indoor skydive, giving delegates the thrill of freefall in a safe, state-of-the-art wind tunnel while connecting with fellow industry leaders in an unforgettable setting.

The evening begins with delegate pre-registration and a welcome reception at Boteco São Bento, followed by the prestigious SiGMA South America Awards at Tokio Marine Hall, celebrating the innovators shaping the future of gaming.

Day 1: 07 April

The first full day of the summit opens with the exhibition floor welcoming delegates from across the global gaming industry. Check out the full agenda of insightful panel highlights throughout the summit. Top panels to watch out for include “One Year of Regulation” at 11:05am on the ITAIM Stage on the 07 April, “From Fighting the Illegal Market to the Cost of Gaming” on the Jardins Stage at 4:35pm on the 07 April and “Mergers and Acquisitions as a Driver of Scale in Latin American iGaming” on the Paulista stage at 11:05am. With three dual-language stages running across the summit, delegates can expect a packed agenda of high-level discussions covering regulation, investment, innovation and market strategy, with simultaneous translation ensuring international attendees can follow every conversation.

Additionally, top speakers such as Irajá Silvestre, Senator of the Federal Senate of Brazil, Daniele Correa Cardoso, Secretary of Prizes and Betting at the Secretariat of Prizes and Betting (SPA), and Fabio Macorin, Undersecretary of Monitoring and Oversight at the SPA, will take to the stage alongside many other influential voices, offering critical insights into regulation, compliance and the future direction of Brazil’s rapidly evolving gaming market.

Networking continues throughout the afternoon with social gatherings and booth activations across the expo floor. Later in the evening, the BiS Awards take place at Tokio Marine Hall, recognising executives and companies that have made the most significant impact on Brazil’s gaming and betting industry over the past year.

Day 2: 08 April

Day two continues with a full programme of conference panels and exhibition activity. As the day concludes, delegates can unwind at networking drinks in the VIP Lounge powered by Bet365 before attending the Centurion FC 28 MMA fight night, held directly at the Transamerica Expo Center.

Later in the evening, selected guests will attend Sweet Secrets, an exclusive speakeasy-style networking event inspired by 1960s New York cocktail bars.

Day 3: 09 April

The final day of the summit provides one last opportunity to connect with exhibitors, attend conference sessions and schedule meetings.

As the exhibition winds down, delegates gather for a final networking session in the VIP Lounge before the week concludes with the BiS SiGMA Official Party, brought to you by 1xBet, once again hosted at Tokio Marine Hall. Expect music, entertainment and a vibrant atmosphere as the industry celebrates another landmark edition of the summit.

10-12 April: The SiGMA Affiliate Retreat

After the summit concludes, the experience continues with the SiGMA Affiliate Retreat, an exclusive getaway for 50 top affiliates specialising in Latin American traffic.

Guests will travel by private jet from Sao Paulo to Florianópolis, located in the island state of Santa Catarina. Over three days, participants will enjoy spa experiences, rafting adventures, island boat trips and beachfront networking dinners, closing with a celebration under the stars.

The official event guide and networking tools

The SiGMA Event Guide remains one of the most useful resources for delegates attending the summit. This handy booklet provides detailed information about exhibitors, networking dinners, speakers and the full event agenda.

To further enhance your experience, download SiGMA Match, the official networking app designed to complement the summit. The platform allows you to browse the exhibitor list, explore the interactive floor plan, arrange meetings and stay updated with real-time event notifications. 

Join us in Sao Paulo

With Brazil’s gaming sector entering a historic phase of growth, BiS SiGMA South America 2026 is the place where the industry’s most important conversations and partnerships will unfold.

From 06-09 April 2026, join 18,500 delegates and 250+ speakers at the Transamerica Expo Center for four unforgettable days of business, networking and celebration. Secure your ticket now and be part of Brazil’s booming gaming future.