Showcasing standout booths from SiGMA Central Europe 2025

This year’s SiGMA Central Europe Summit unfolded on a remarkable scale. Powered by RedCore, more than 30,000 delegates gathered at Fiera Roma, alongside over 12,000 sponsors and exhibitors across 8 exhibition halls, transforming the venue into a vast marketplace of ideas, brands and surprises. From sleek high-tech showcases to immersive gaming zones, the line between exhibition booth and experience arena blurred as each brand aimed to stand out. 

Against that backdrop, many stood out for how they used interactivity, gamification and merchandise to turn foot-traffic into engagement and brand momentum. In the hustle and bustle of networking, deal-making and new market launches, the booths were hubs of energy, connection and discovery.

Each and every booth present in Rome provided something unique, engaging and memorable. Here is a look at just a few of the standout booths at SiGMA Central Europe 2025.

Variety on the floor

With over 1,000 exhibitors spanning multiple halls, the SiGMA Central Europe exhibition floor offered an unparalleled mix of brands, products and experiences. From interactive demos to product showcases and giveaways, delegates had endless opportunities to explore, engage, and connect. The diversity of booths ensured there was something for everyone, making the floor a bustling hub of activity, conversation and discovery throughout the summit.

1XBet Booth – Sports icons and standout style

Among the standout booths at SiGMA Central Europe, 1XBet’s booth drew attention for its bold, visually striking and sleek design. Building on the success of their booth at SiGMA Euro-Med this past September, their booth in Rome consisted of an impressive display of LED screens, circular bubbles, and large chill-out zones for delegates to enjoy memorable, hands-on conversations. The excitement peaked when 1XBet welcomed football legend Luis Garcia, creating a unique convergence of sports, entertainment and networking.

Speaking with SiGMA about the impact of the 1XBet booth, Strategic Advisor Simon Westbury shared: “The beautifully designed booth provided the perfect arena for private discussions, elevated conversations on the upper deck, and relaxed interactions around the bar and coffee area. Combined with the amazing giveaways and the visit from Luis Garcia, the booth truly projected 1xBet as a global powerhouse in the gaming industry.” 

RedCore Booth – Immersive reds and bold design

RedCore’s booth stood out for its innovative use of colour and LED lighting, casting a red hue over the floor. The booth stood out for its dark theme and striking contrasts of black and red. In the centre of the space was a large glowing red globe, highlighting RedCore’s strong brand identity. Its dark, immersive theme drew delegates in, combining aesthetics with function to make the brand instantly recognisable and memorable. Surrounding the space were comfortable lounge areas and a dedicated media lounge, hosting insightful interviews throughout the event, balancing show-stopping visuals with practical engagement. RedCore’s stand also featured impressive demonstrations of a robot interacting with delegates, further amplifying the booth’s lively energy. 

Speaking with SiGMA about the impact of SiGMA Central Europe and RedCore’s booth, Marina Ilina, CEO and Founder at Redcore shared, “”Events like SiGMA Central Europe show who’s really driving the industry and who’s just pretending. For us, it’s not about putting on a show. It’s about showing how technology and expertise turn into a real, scalable, and future-ready business. And yes, we do like to shake up the market, that’s something we’re good at.”

BetConstruct Booth – Roman grandeur meets tech

The BetConstruct booth at the SiGMA Central Europe Summit stood out with its striking pantheon-inspired design, bathed entirely in purple lighting to match the brand’s palette. Towering arches and columns created a sense of grandeur, while integrated LED displays showcased products seamlessly. Reflective flooring amplified the glow, guiding visitors through interactive stations and lounge areas. The result was a monumental yet inviting space that perfectly combined classical architecture with modern tech.

Speaking with SiGMA about the scale and impact of their booth, the BetConstruct team shared, “BetConstruct AI presented two historical monuments, The Garni Temple and The Coliseum, as exhibition booths at SiGMA Central Europe. The Garni Temple, gifted by the Roman Emperor Nero to the Armenian Kingdom in AD 66-68, symbolises the continuity of knowledge, resilience and innovative architectural mastery that bridges the Roman world with modern Armenia. Its presence echoes the spirit of BetConstruct AI and SiGMA Central Europe, where historical alliances and cultural exchange continue to inspire contemporary innovation and creative expression.”

SmartSoft Booth – Fruit slots and playful energy

SmartSoft’s booth at the SiGMA Central Europe Summit was colourful and lively, packed with playful casino-themed visuals that immediately drew attention. The space was decorated with vibrant fruit symbols reminiscent of classic slot games, including titles like Multi Shot 5, creating a colourful, upbeat atmosphere. The booth featured a playful balloon installation and screens showcased the games in action, while the cheerful, fruit-filled decor made the booth feel fun and approachable, giving visitors a taste of SmartSoft’s engaging gaming style. Speaking with SiGMA about the booth’s impact, the SmartSoft team shared: “The booth garnered significant attention from attendees at SiGMA Central Europe, reflecting our vision for iGaming. We’re thrilled to have been recognised at the SiGMA Awards in Rome, receiving the Game Mechanics Innovator award, an honour that highlights our commitment to innovation.”

SPRIBE Booth – High-octane gaming and fan flair

Spribe’s booth at the SiGMA Central Europe Summit combined brand presence with high-octane sport energy. The space was adorned with games tables and prominent displays of their flagship titles, including Aviator, while football and UFC memorabilia filled the booth, creating a fan-centric vibe. The real highlight was the presence of their UFC champion ambassadors, who attracted crowds and kept the atmosphere buzzing, making the booth a lively focal point for both gaming and sports enthusiasts. Speaking with SiGMA, Giorgi Tsutskiridze, Chief Commercial Officer at SPRIBE shared his thoughts on the success of the booth and the event as a whole, “SiGMA Central Europe had an incredible vibe this year, energetic, friendly and full of great conversations. Our SPRIBE booth once again turned out to be one of the brightest and most eye-catching spots at the show, constantly attracting visitors and partners. It was a fantastic opportunity to connect with the industry in such a lively setting.”

22BET Booth – Sport spirit and social buzz

Another standout was 22BET, capturing attention with its sports-themed setup. The booth featured staff dressed in athletic outfits and branded jackets, embodying the energy and spirit of competition. Visitors were greeted by an engaging display of branded teddy bears and trophies, adding playful yet memorable brand touches. The space included a stylish bar and a comfortable networking lounge, providing the perfect setting for delegates to connect and relax. Strong brand imagery in a striking blue, white, and red palette reinforced 22BET’s identity throughout, creating an immersive and visually captivating experience that seamlessly blended sports, entertainment and networking.

When speaking with SiGMA about the impact of their booth, the 22BET team shared: “At SiGMA Central Europe 2025, we brought together three powerhouse brands, 22Bet Partners, PlayamoPartners and HELL Partners, under one unforgettable booth. The concept was simple: unite strengths, styles and communities to build a space that felt bold, refined and alive. From morning coffee to evening cocktails, the energy never dropped. Partners, friends and future allies stopped by for real talk and big plans ahead. Each brand brought its own force. 22Bet Partners brought the energy, sharp, bright and always moving. PlayamoPartners delivered elegance, smooth, sophisticated and unmistakably premium. HELL Partners added edge, daring, uncompromising and impossible to ignore. Together, it wasn’t just a booth, it was a statement.”

G.Partners- Modern day Leonardo da Vinci

G.Partners delivered a distinctive visual concept at SiGMA Central Europe, drawing delegates in with a booth inspired by the sketches and artistic language of Leonardo da Vinci. The stand featured graceful arches, warm lighting and panels adorned with technical drawings and handwritten notes reminiscent of da Vinci’s legendary notebooks. This artistic framework gave the entire space an intellectual, workshop-like atmosphere that aligned seamlessly with the brand’s identity.

A stylish hospitality bar sat at the centre of the booth, offering a comfortable setting for conversations and personalised engagement. Glassware displays, soft gold accents and meticulously arranged merchandise elevated the environment, balancing creativity with professionalism. The overall aesthetic combined classical artistry with modern brand finesse, making the booth both a visual standout and an inviting meeting point.

With its fusion of Renaissance inspiration and contemporary presentation, the G.Partners booth emerged as a memorable stop for delegates exploring the Fiera Roma show floor at SiGMA Central Europe 2025. Speaking with SiGMA about the impact of their booth and the event as a whole, Inna Babich, Founder and Co-Owner at G.Partners shared, “SIGMA Central Europe exceeded every expectation. The energy was ambitious, creative, and genuinely future-oriented – the kind of atmosphere where real conversations and ideas just happen. At the G.Partners stand, innovation flowed naturally and connections felt meaningful. For me, the event was a spark – a push to think bigger, move faster, and carry that quiet momentum forward.” 

Top booths with interactive features

Amid the buzz of SiGMA Central Europe, some booths went beyond standard displays, transforming into immersive experiences that captured attention at every turn. With interactive games, engaging challenges and memorable giveaways, these exhibitors turned the floor into a playground for delegates. Each visit offered participation, connection and a moment of fun in the midst of the summit’s busy schedule. Here’s a look at some of the most creative and immersive booths of the summit.

Uplatform Booth – Lemon zest and Italian charm

One booth that truly captured the spirit of Rome was Uplatorm. Drenched in Italian charm, the stand turned heads with real lemon trees, fresh lemon gelato and a game where delegates could throw lemons into targets with a chance of winning prizes. The booth captured the combination of a true business hub and summer escape. The concept reflected Uplatform’s brand, vibrant, bold and full of energy. With lively conversations and networking, with the scent of lemon in the air, Uplatform’s booth became one of the event’s most memorable destinations.

Uplatform’s Head of Marketing Maria Bashkevich, shared her thoughts on the event and impact of their booth: “SiGMA Central Europe was intense in the best possible way – a demanding project that paid back tenfold. The concept might have been simple, but the execution was anything but easy. Our booth pushed every limit, and the crowd’s reaction proved that bold, borderline-reckless ideas are just the way to go. The cozy Italian-courtyard vibe, the energy, the connections, the momentum… absolutely worth every sleepless moment. I’m genuinely proud of what our team created there.”

Betmen Affiliates Booth – Bringing Italian flair with SpinMama

Another standout booth was Betmen Affiliates, which drew visitors in with a vibrant, Italian-inspired setup that perfectly captured the essence of their new game, SpinMama. The citrus-themed booth featured a working fountain, lush greenery and bright lemons, evoking the freshness of a Mediterranean piazza. Iconic Italian architecture elements and a classic Vespa completed the scene, creating an immersive, visually striking environment that invited delegates to explore, relax, and connect.

Visitors enjoyed hands-on demonstrations of SpinMama, while also learning about Betmen Affiliate deals and upcoming offerings. The stylish lounge areas encouraged networking and the booth’s playful yet sophisticated design made it a memorable highlight of the event.

Black Flag Affiliates Booth – A seafaring style with an eye-catching build

Black Flag Affiliates boasted a dramatic, full pirate-themed, ship-style booth. Complete with wood effect panels, sail details and a striking octopus installation wrapping around the structure, the booth blended immersive design with bold brand character. To add to the atmosphere, staff dressed as pirates to bring the theme to life, engaging attendees with the strong storytelling aspect of their booth. The Black Flag Affiliates booth stands out as a memorable edition to SiGMA Central Europe in Rome, inviting guests to explore and connect against an imaginative backdrop.

The masterminds behind both booths, House of Wow shared the creative process behind creating the booths for SiGMA Central Europe, “As a creative agency, we always strive to express the character of each brand through the project concept. While working with our client Black Flag Affiliates, we wanted to reinterpret the pirate theme and make it truly unique, which is why we focused heavily on carefully crafted details and creating the right atmosphere.

As for our client Betmen Affiliates, it was a perfect match: inspired by the SpinMama brand and Italian culture, we created the aesthetic of a beautiful, welcoming palazzo that fully captured the brand’s summery, relaxed mood and its core values of togetherness, high-quality player experience, and strong engagement.”

XPATE Booth – Metallic contours and kinetic flair

The XPATE booth stood out as one of the most visually compelling installations at SiGMA Central Europe 2025. Its circular structure, wrapped in reflective metallic elements, created a kinetic, eye-catching facade that drew steady attention across the Fiera Roma show floor. A large suspended X reinforced the brand’s identity, supported by clean LED displays that highlighted XPATE’s role as an all-in-one payment and banking hub.

Bold yet inviting, the stand balanced design flair with clear messaging, offering a polished showcase of XPATE’s industry solutions during the 03-06 November summit. Asya Tolstykh, Brand Designer at XPATE shared her thoughts on the success of the stand, “XPATE’s stands are built around ideas that are bold, a bit artsy, and full of character. We bring in creativity and modern art influences because that’s how we think and work. They don’t just represent the brand; they capture the XPATE vibe and invite people to slow down and take a look. At every event, big or small, we aim to push the boundaries and add a touch of magic.”

Boomerang Partners Booth – Neon action and nonstop games

Boomerang Partners lit up SiGMA Central Europe with a high-energy booth powered by its neon-pink theme and non-stop activity. A full ping-pong table at the centre became a constant magnet for delegates. Alongside it, a spin-the-wheel game offered instant prizes and giveaways, keeping foot traffic high and the atmosphere lively throughout the event. The combination of striking visuals, interactive games and a vibrant brand presence made Boomerang Partners one of the most memorable booths of the expo. Anton Eshtokin, Chief Marketing Officer at Boomerang Partners shared his thoughts on the impact of the booth: “We are always happy to participate in SiGMA Central Europe. In our booth’s design, we emphasised our focus on sports and the status of Official Regional Partner of AC Milan. We were delighted to see so many guests and partners who highly appreciated our marketing activities, competitive advantages, and opportunities for collaboration.”

0xProcessing Booth – Receipt walls and Crypto Payments

0xProcessings made a striking impression with their sleek, cool-grey themed booth, dominated by a massive prop display of oversized printed receipts draped across the entire space. The design cleverly reflected the brand’s focus on processing and finance while creating a visually memorable backdrop. Comfortable sofas and lounge areas invited delegates to relax, network and engage in meaningful conversations, making the booth both stylish and highly functional. The combination of bold visuals and a welcoming atmosphere ensured 0xProcessings stood out as a hub for connection and innovation at the event.

Speaking with SiGMA about the booth and impact of SiGMA Central Europe 0xProcessing’s CBDO Karina shared, “The event demonstrated an impressive level of organisation, and the venue provided an ideal setting for meaningful dialogue and high-value networking. The atmosphere encouraged genuine engagement, allowing us to connect with partners and industry leaders in a focused and productive way. We extend our sincere appreciation to the organisers for the tremendous work delivered at such a high standard. Overall, it was a truly rewarding experience for our team.”

Galaxys Booth – Memorable game demonstrations

Another notable booth experience during SiGMA Central Europe 2025 was Galaxys Chicken Crash stand. As the brand launched their highly anticipated new crash game, titled Chicken Crash, their booth featured the same creative elements as the game. Towering road signs and lamp posts circled the booth with a striking installation of the game’s chicken character showcased the creative flair. During a Q&A as part of the product launch CPO Vigen Safaryan shared that the team intentionally designed the title to break away from conventional crash formats, ensuring players experience something fresh. “We didn’t want it to be like every other crash game,” and this was reflected in the innovation and bold design of their booth.

An event with impact

What made SiGMA Central Europe 2025 such a success was the quality of engagement and the creative ambition displayed across the floor. Each booth brought its own narrative, invited participation and shaped memorable interactions that resonated long after the summit closed. For the brands that captured attention during SiGMA Week, the ripple effect will continue to build brand equity well into the months ahead.

As anticipation grows, SiGMA Central Europe is set to return to Rome and Fiera Roma in November 2026, promising another showcase of industry innovation and bold visual experiences. With Colombo on the horizon, delegates can also look forward to a fresh wave of immersive booth designs at SiGMA South Asia in Sri Lanka from 30-02 December 2025.

The content presented on this page is strictly informational and intended for B2B purposes only. SiGMA Group is not responsible or liable for any business decisions, commercial agreements, or activities conducted by attendees, exhibitors, or third parties during or after the event. All participants are responsible for ensuring compliance with applicable laws and licensing requirements, including those of the Agenzia delle Dogane e dei Monopoli (ADM) in Italy. Our events are restricted to adults aged 18 and over.