The Swiss gambling market generated $4.8 billion (CHF3.87 billion) in turnover during 2025, according to new figures from Gespa. While Switzerland’s regulated lottery and sports betting sector remained below the CHF4 billion mark, total gambling revenue and gross player yield declined across most product categories during the year.
Switzerland’s Gambling Supervisory Authority reported that total turnover from cross-state lotteries and sports betting fell 2.4 per cent year-on-year, while gross player yield (BSE) declined 3.7 per cent to CHF1.203 billion ($1.5 billion) from CHF1.25 billion ($1.6 billion) in 2024.
The latest Gespa gambling report also showed that online gambling continued to increase its share of the regulated market, accounting for 24 per cent of total gross player yield in 2025, compared with 23 per cent a year earlier.
Online gambling reaches 24 per cent of Swiss gambling market revenue
According to Gespa, the higher online share was largely the result of a sharper decline in land-based gambling revenue rather than significant growth in online gambling activity. While online gross player yield represented 24 per cent of the market, absolute online BSE fell 1.7 per cent during the year. Land-based BSE declined by 4.3 per cent.
The average amount spent on lotteries and sports betting per resident fell from CHF438 ($548.5 million) in 2024 to CHF424 ($531.0 million) in 2025. The theoretical net spend per person also decreased from CHF138 ($172.8 million) to CHF132 ($165.3 million).
Lotto and scratch cards dominate Swiss gambling market
Lotto products, including EuroMillions and Swiss Lotto across retail and online channels, generated CHF1.277 billion ($1.6 billion) in turnover and CHF583.1 million ($730.2 million) in gross player yield during 2025. Scratch cards produced CHF810.5 million ($1,015.0 million) in turnover and CHF316.7 million ($396.6 million) in BSE, representing a decline of 2.9 per cent year-on-year.
Gespa has released its 2025 annual report showing Switzerland’s gambling market generated CHF 3.87 billion in turnover and CHF 1.20 billion in gross gaming revenue across large-scale gaming activities.
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Sports betting turnover reached CHF1.174 billion ($1.5 billion), while BSE fell 4.4 per cent to CHF223.2 million ($279.5 million). PMU horse-racing pools recorded the largest decline among major product categories. Turnover dropped 13.7 per cent to CHF103.5 million ($129.6 million), while BSE fell 11.9 per cent to CHF27.3 million ($34.2 million).
Terminal-based loterie électronique generated CHF507.2 million ($635.2 million) in turnover and CHF52.3 million ($65.5 million) in BSE, down 4.7 per cent from the previous year. Lotto products and scratch cards continued to dominate the Swiss gambling market, accounting for around 75 per cent of total gross player yield. Sports betting maintained a share of approximately 19 per cent.
Swisslos and Loterie Romande profits decline in 2025
The country’s two main lottery operators, Swisslos and Loterie Romande, reported a combined net profit of CHF814 million ($1,019.4 million) in 2025, compared with CHF854 million ($1,069.5 million) in 2024.
Swisslos recorded net profit of CHF562 million ($703.8 million), down 5.7 per cent year-on-year. Loterie Romande reported net profit of CHF252 million ($315.6 million), representing a decline of 2.3 per cent.
Under Swiss gambling regulations, lottery profits are distributed by cantons to support public-interest projects, including sport, culture and social initiatives. Last year, Gespa issued a new evaluation of the effectiveness of player protection measures taken by Swisslos and Loterie Romande, concluding that while online safeguards remain strong, the risk of problem gambling in sports betting continues to demand close attention.
Gespa expands crackdown on illegal gambling sites
Switzerland added 271 new domains to its official blacklist of unauthorised online gambling platforms. The total number of blocked domains has reached 2,944 as of February 2026. The regulator reviewed 42 cantonal criminal rulings and supported 25 criminal investigations involving suspected illegal gambling activity. During the year, Gespa published five domain blocklists and maintained a total of 671 blocked domains linked to unauthorised foreign gambling operators by the end of 2025.
Meanwhile, Switzerland launched a scientific investigation into gambling behaviour. This study, to be conducted in 2026 and expected to be published in autumn 2027, is aimed at providing an updated and in-depth picture of how players interact with the country’s regulated gambling market and its impact on society. The Federal Gaming Board and the Intercantonal Gambling Supervisory Authority announced the nationwide study to be conducted throughout 2026.
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