Brøndby IF launches audio description to make football more accessible
If we stop to think about football, we would describe it as a collective experience, full of emotion, identity and belonging. However, for millions of fans with visual impairments, following a match is not always that simple, especially inside stadiums, where adequate accessibility resources are often lacking. Seeking better integration for this group, Danish club Brøndby IF officially launched an audio description service for its home matches, an unprecedented initiative in Denmark and across the Nordic region.
The project debuted on 24 February 2026 during the match against Sønderjyske in the 3F Superliga, Denmark’s top football league. The new feature allows fans with visual impairments to follow every detail of the match both inside the stadium and remotely, through a specially narrated broadcast designed to describe the game in full.
A new way to experience football
The service is available via the online platform radio.brondby.com and provides a detailed narration of what happens on and around the pitch. Unlike a traditional sports broadcast, audio description goes beyond the main moments of play. The commentator describes players’ movements, positioning on the pitch, expressions, the atmosphere in the stands and even visual aspects that normally go unnoticed in standard broadcasts.
The objective is to ensure that blind and partially sighted fans have access to the same emotional experience as any other fan. According to Thomas Skov, Brøndby IF’s Marketing Director and Head of Fan Experience, the project represents the club’s commitment to inclusion. For him, football should be accessible to everyone, regardless of physical limitations. Brøndby IF’s initiative may serve as a reference for other clubs and leagues around the world.
Partnership between sport, technology and inclusion
The development of the service involved direct collaboration with the Danish Association of the Blind, which actively participated in creating the format and adapting the language used in the commentary. Members of the organisation attended the launch match to test and validate the experience.
According to Diana Stentoft, the association’s national chair, audio description represents more than technical accessibility; it is about social equality. Before the initiative, visually impaired fans relied on occasional radio commentary or constant assistance from others to understand what was happening on the pitch. With the new system, this dependence is significantly reduced, allowing for a more autonomous and immersive experience.
The project also received support from Betano, the club’s main sponsor, which contributed to funding and implementing the solution. This partnership is not the only initiative supported by Betano; the company has invested heavily in social projects in recent years across different countries. According to company representatives, the aim is to turn institutional commitments into practical actions that genuinely impact fans’ lives.
Technology connecting stadium and home
One of the service’s key advantages is its flexibility. At Brøndby Stadium, fans can access the audio description in real time using only a smartphone and headphones, without the need for special equipment. Those watching from home can synchronise the audio with the live TV broadcast, creating a personalised experience. In addition to benefiting visually impaired people, the feature also serves other audiences: travelling fans, people in quiet environments or even international fans interested in an alternative broadcast experience.
Thomas Skov highlighted that the project’s reach goes beyond accessibility, strengthening the connection between club and fans regardless of location.
The technology used in the system was developed by the German company Mycrocast, which specialises in digital audio solutions for sporting events. The company already provides similar services to clubs in the German Bundesliga and also Ajax, one of the Netherlands’ leading teams.
In recent years, European leagues have increasingly invested in inclusion. Some modern stadiums have already adopted features such as sensory areas for people with autism, accessible navigation apps and real-time subtitles. Although accessible broadcasts are more common at specific events such as the Olympic Games and other major international tournaments, Brøndby IF’s distinguishing factor is the permanence of the service. The audio description will not be a pilot or occasional project, but a permanent feature at all of the club’s home matches.
Commentators trained for an immersive experience
The commentary will be led by Selver Elezovic, a commentator specifically trained in sports audio description. He already has experience covering important Danish football matches, including games at UEFA EURO 2024. During home fixtures, Elezovic will be joined by former Brøndby player Joel Kabongo.
This type of commentary requires specific preparation, as the commentator must balance speed, clarity and richness of detail without overwhelming listeners with too much information.
This article was first published in Portuguese on 25 February 2026.
Sign up HERE to receive the SiGMA Top 10 news list and the SiGMA weekly newsletter to stay up-to-date with the latest iGaming news from the world’s largest iGaming community and take advantage of exclusive subscriber offers.
