Building Global

Government Partnerships

Launched in 2025, the SiGMA Business-to-Government (B2G) platform offers a curated space for government, policy makers, and the global gaming and tech industries to connect through SiGMA’s international summits. Tailor-made networking events and high-level conferences cultivate an engaging and trusted environment for critical and open debate on key issues, offer a direct route to top-tier decision makers, and serve as a catalyst for real and meaningful growth to unfold.

Seeking to engender a more collaborative ecosystem, SiGMA’s summits now also serve as trusted forums; where the growing need for regulatory clarity and responsible gaming are issues addressed head-on – allowing business to operate safely, without risk.

The road ahead is one where public policy, diplomacy, trade, and legislation can maintain synergy with a healthy appetite for business. We recognise the importance of building solid relationships between all stakeholders, allowing space for future-making conversations that can help shape not only industry outcomes but national governance.

How SiGMA B2G helps gaming companies grow

SiGMA’s B2G programme has a global footprint, operating in tandem with SiGMA’s strategic geographic roadmap. In 2026, SiGMA will focus on eight priority events; Brazil – Sao Paulo, Philippines – Manila, Mexico – Mexico City, Italy – Rome, Sry Lanka – Colombo, South Africa – Cape Town, RAK – Dubai, Ta’ Qali – Malta. Each ceremony supports vital SiGMA Foundation projects through a charitable auction.

B2G Timeline

About Hall of Game

Taking place as part of the prestigious SiGMA Awards, a new and distinguished category is being introduced: Hall of Game. Created to honour individuals driving meaningful change, the Hall of Game celebrates influential leaders whose vision and influence have left a lasting mark on their industries.

From lawyers and government ministers to policy makers, past honourees have played significant and decisive roles in guiding the sector through its early years. Their efforts have set new global standards, championing gaming and tech industries that have stood the test of time.

Hall of Game preserves these legacies, setting their contributions as a source of inspiration for future generations.

SiGMA North America

North America is entering a pivotal era for iGaming and tech-driven entrepreneurship and Mexico City stands at its centre. As Latin America’s second-largest economy and a gateway to the wider North American region, Mexico is rapidly becoming a powerhouse for regulatory dialogue, digital growth and investment. As one of the continent’s most vibrant entrepreneurial ecosystems, the city provides the ideal launchpad for SiGMA’s North American debut.

Marking its first edition in 2026, SiGMA North America will unite the Spanish-speaking markets of the continent under one ambitious summit. Positioned strategically alongside SiGMA South America, which focuses on Brazil and the Portuguese-speaking market, the two events give the region a holistic platform for engagement, deal-flow and meaningful market development throughout the year.

Taking place 01-03 September 2026, the summit brings three days of curated content, interactive panels, an expansive expo floor and networking with influential leaders shaping the future of iGaming, tech, affiliate marketing, fintech and digital enterprise across North America. With an expected 4,000 delegates, 150+ speakers, 850 affiliates, 1,000 operators and 150+ exhibitors and sponsors, SiGMA North America sets the stage for robust business growth, backed by a high concentration of C-level attendance of 46%.

Mexico is entering a transformative phase in both online and land-based gaming. The country’s online gambling market is projected to more than double, from USD 1.75 billion in 2023 to USD 3.53 billion by 2030. The online casino segment alone is expected to reach USD 287.8 million by 2030, driven by a strong CAGR of 14.3% (2025-2030). Meanwhile, brick-and-mortar casinos continue steady expansion, growing 2.8% year-on-year, with Mexico City leading the nation at 96 casinos.

As the region’s financial, cultural and technological epicentre, Mexico City provides fertile ground for innovation, regulatory conversation and world-class event hosting. Its thriving digital infrastructure and business environment make it the natural home for SiGMA’s North American chapter.

SiGMA Africa

SiGMA Africa 2026 opened in Cape Town with a powerful and historic inauguration, joined by an exceptional assembly of government leaders: Hon. Patricia de Lille (Minister of Tourism, South Africa), Hon. Eddie Andrews (Deputy Mayor of Cape Town), Hon. Prof. Kitila Mkumbo (Minister of State, Tanzania), and Hon. Deidré Baartman (Minister of Finance, Western Cape). Their collective presence elevated the ceremony into a diplomatic showcase, underscoring SiGMA’s position as a global nexus for regulatory leadership, innovation, and international cooperation.

The ribbon‑cutting marked a defining moment for Africa’s digital gaming landscape. With 25+ regulatory authorities and government delegations gathered under one roof, the summit demonstrated unprecedented unity between policymakers and industry leaders. The opening ceremony reaffirmed SiGMA’s role as the continent’s foremost B2G powerhouse, driving strategic alignment, strengthening cross‑border regulatory frameworks, and championing the creation of transparent, resilient, and future‑ready gaming ecosystems across Africa.

Reflecting its scale and influence, SiGMA Africa 2026 welcomed over 3,000 delegates, including 150+ world‑class speakers, 200+ exhibitors, and 400+ affiliates, with an impressive 51% C‑level attendance. With 60% of participants arriving from outside South Africa, the summit delivered a measurable economic boost to Cape Town’s hospitality, tourism, and service sectors, further cementing the city’s status as a premier global events destination.

Regulatory Leadership
The summit convened Africa’s most influential regulatory figures, including Mabutho Zwane, President of GRAF and CEO of the Eastern Cape Gambling Board, alongside national leaders such as Lungile Dukwana and Denis Ngabirano. A delegation from South Africa’s National Assembly reinforced the event’s stature as a continental centre of regulatory excellence and policy exchange.

Provincial Representation
Seven South African provinces were represented at senior level. KwaZulu‑Natal (KZNERA) attended with CEO Portia Baloyi and her team, joined by officials from the Department of Economic Development, Tourism & Environmental Affairs. Additional C‑level delegations represented the Northwest, Free State, Gauteng, Mpumalanga, Limpopo, and Western Cape regulatory bodies, showcasing nationwide commitment to responsible and progressive gaming governance.

Continental Participation
Delegations from Uganda, Kenya, Senegal, Ghana, Botswana, Mozambique, Rwanda, Tanzania, and Seychelles further elevated the summit’s continental reach. The Nairobi County Government attended with a full operational team, demonstrating SiGMA’s ability to attract not only senior policymakers but also the complete regulatory ecosystem.

B2G Programme & GRAF Forum
SiGMA’s B2G programme featured eight dedicated booths for regulatory authorities and responsible gambling organisations, supported by leading bodies including the Betting Control and Licensing Board (Kenya), Eastern Cape Gambling Board, Gaming Board of Tanzania, GRAF, Limpopo Gambling Board, Mpumalanga Economic Regulator, and the Western Cape Gambling and Racing Board.

The inaugural GRAF Forum provided a landmark platform for African regulators to align on emerging policy frameworks, exchange insights, and shape the future of regulated gaming across the continent. Together, the B2G programme and GRAF Forum positioned SiGMA Africa 2026 as Africa’s premier platform for regulatory collaboration, responsible innovation, and sustainable industry growth.

By bringing regulators directly onto the expo floor and into structured policy discussions, SiGMA reinforced its role as a trusted global convener, shaping transparent, future‑ready gaming ecosystems aligned with global market growth projections and SiGMA’s Vision 2030 strategy.

AIBC Eurasia

The UAE has rapidly emerged as a global beacon for digital innovation, blending visionary leadership, forward-thinking regulations, and a thriving ecosystem that encourages growth. By prioritising qualities such as safety and transparency, the nation has created a well-regulated space that allows for entrepreneurs, investors, and creative talent to come together and build future-looking projects – particularly in emerging technologies, such as AI and Blockchain.

The annual summit now welcomes between almost 15,000 participants, with numbers set to climb as UAE institutions and businesses continue to lend strong support. A major milestone for the sector has been the launch of the General Commercial Gaming Regulatory Authority (GCGRA), designed to oversee commercial gaming with an emphasis on responsible practices and financial transparency. Complementing this, Ras Al Khaimah’s Wynn Resorts project represents a landmark step for regulated gaming in the region.

At the same time, the UAE is accelerating growth in esports and digital gaming through Abu Dhabi’s dedicated gaming hubs and nationwide initiatives. These developments highlight the Emirates’ ambition to become a global powerhouse in technology, entertainment, and gaming.

As one of the first event organizers to integrate this narrative into large-scale productions in the Gulf, AIBC remains committed to driving collaboration, deal flow, and talent mobility. The journey ahead is clear: to shape a vibrant, secure, and future-ready ecosystem for gaming and tech innovation in the region.

SiGMA Hall of Game Highlights

BiS SiGMA South America

At BiS SiGMA South America 2026, business-to-government (B2G) engagement emerged as a defining feature of the region’s evolving iGaming landscape. As Latin America moves towards more structured and regulated markets, direct interaction between public institutions and industry stakeholders is becoming essential to how these frameworks take shape. 

This was particularly evident in Brazil, where the rollout of the federal betting framework has shifted attention from policy design to real-world implementation. Regulators, tax authorities, and institutional actors are now actively engaging with operators and suppliers to better understand the operational realities of the market.

The summit in São Paulo, which welcomed 15,800 delegates, reflected this shift. Alongside industry participants, a strong presence of government representatives, regulators, and international delegations highlighted the growing importance of public–private coordination.

At the centre of this engagement were the B2G initiatives. Around 40 high-level delegates, including diplomats, regulatory bodies, and lottery institutions participated in curated tours across the expo floor. These tours offered direct exposure to key industry verticals, from operators and platform providers to compliance infrastructure and state lottery systems.Rather than remaining at the level of formal dialogue, these interactions focused on practical understanding, how licensing models function, how compliance is implemented, and how technology supports regulated environments.

In this sense, the B2G format acted as a working tool, enabling more informed decision-making and fostering alignment between regulators and the private sector. As regulatory frameworks continue to evolve across Latin America, this type of engagement is becoming increasingly important. Markets are developing at different speeds, and effective coordination between governments and industry will play a central role in ensuring sustainable growth. BiS SiGMA South America 2026 demonstrated that B2G is no longer a side initiative, but a core component of how the region’s gaming ecosystem is being shaped.

SiGMA Hall of Game Highlights

SiGMA Europe

The Mediterranean has firmly established itself as an innovation beacon, with Malta leading the charge through strategic leadership, progressive regulation, and a dynamic, interconnected ecosystem. By fostering collaboration across borders and sectors, the region has become a fertile ground for entrepreneurs, investors, and industry leaders to convene and propel the future – particularly in iGaming, affiliate marketing, technology, and digital entrepreneurship.

With a comprehensive program that spans affiliate retreats, regulatory showcases, wellness initiatives, and the celebration of industry pioneers, the summit embodies the perfect convergence of technology, culture, and commerce. 

At the same time, SiGMA Europe accelerates growth through dedicated networking opportunities, innovative exhibitions, and community-driven initiatives such as the SiGMA Foundation’s wellness and charity programmes. These efforts spotlight the Mediterranean’s ambition to be a global nexus for sustainable innovation, tech advancement, and responsible business.

With over 300 companies propelling the sector and a contribution exceeding 12% of Malta’s GDP, iGaming remains integral to the nation’s future. The industry supports more than 14,000 jobs and accounts for 6–7% of national gross value added. Malta’s Vision 2050 outlines a forward-thinking strategy centred on regulation, sustainability, and public service, emphasising tier-1 esports and video game investments, fiscal incentives for responsible operators, and enhanced apprenticeship and university pipelines. This visionary approach ensures Malta’s continued leadership in building a resilient, innovative, and sustainable digital ecosystem for generations to come.

SiGMA Asia

Asia has become one of the most influential regions in the global gaming and emerging tech landscape. It is a region shaped by rapid digital expansion, energetic economies, and governments that are steadily building frameworks to support responsible development. The result is a market that continues to push boundaries in regulation, technology, and investment.

Over the last few years, the SiGMA Asia Summit has grown into a major platform for dialogue between business leaders, public institutions, and policymakers. The 2025 edition in Manila welcomed more than 13,000 delegates and brought together a mix of gaming stakeholders, technology innovators, and regional decision makers. The event showcased Asia’s unique ability to blend entertainment, technology, and social impact, supported by the strong presence of the SiGMA Foundation and its charitable programmes.

Across the continent, national authorities are adopting clearer regulatory tracks for gaming, payments, and digital services. Markets such as the Philippines continue to refine operational standards through agencies that actively engage with industry partners. This has helped establish the country as a leading hub for gaming in the region, supported by a steady rise in investment and international partnerships. Meanwhile, neighbouring markets in East and Southeast Asia explore new approaches to digital regulation, consumer protection, and cross border collaboration.

SiGMA Asia aims to support this momentum by offering a structured environment where governments and industry can engage in open discussion. Through roundtable sessions, ministerial talks, and regulatory showcases, the summit provides a trusted space for examining market shifts, compliance expectations, and long-term opportunities. It is an environment designed for both knowledge exchange and practical cooperation.

Beyond the main conference, the event places strong emphasis on business development and regional integration. Exhibitions highlight solutions in emerging technology, digital payments, esports, affiliate marketing, and responsible gaming tools. Together, these elements reflect Asia’s growing commitment to building a mature, well-governed, and innovation-driven gaming ecosystem.

The future of Asia’s gaming and tech industries is shaped by three core priorities: trust, regulation, and sustainable growth. As the region continues to refine its legal frameworks and strengthen oversight, SiGMA remains a reliable partner for governments and organisations seeking informed dialogue, global connections, and long-term development strategies.